Conduct a window display contest (instead of a sidewalk sale). Make voter cards available, and encourage participants to vote on their favorite display. Offer free samples to entice voters to try your product or service. Maintain a guestbook to track traffic and build your contact database.
A restaurant might have a cooking contest for newly graduated local chefs. During the event, the restaurant would charge ten dollars per person to sample all the showcased dishes. Attendees must vote on which dish is the best. The dish that wins gets on the menu (which should tell the story about how the dish […]