The Two Flower Merchants

tale of two merchants

ne day, two flower merchants set up shop next to one another. They opened for business on the same day, carried the same lovely selection of aromatic flowers, and maintained similar prices for their marvelous plants. Both merchants took great care with raising their plants and both were kind and courteous to their customers. In […]

Pick Your Customers Wisely (or Prepare to Pay the Price)

marketing ideas 101 pick your clients

Chris Lema, VP of Software Engineering at Emphasys Software is a WordPress advocate. He maintains an informative, engaging blog at chrislema.com where he regularly discusses the in’s and out’s of WordPress development, best practices and client engagement. In his post Two Kinds of Customers, he describes two common scenarios in the web development world: Customer […]

Defining ‘Moments of Truth’ in a Business Customer’s Lifecycle

marketing ideas romancing the customer

by Joseph Fiochetta There are several critical times during a customer’s relationship where a decision is made–by the customer–to continue or discontinue interacting with a company. This may be the first bill, a customer service call, a retail experience, a Web site…any event that helps clarify the relationship with a particular brand, product, or service. […]