Marketing Idea #44: Showcase Local Artists

Marketing Ideas Local Artists

Display artwork for sale from local artists. In doing so, you support the local artist community, gain word-of-mouth through the artists, and bring more interest to your walls. This can be done by writing up an offer and presenting it to a local art gallery. You may want to bring focus to the display either by centering on a specific artist or by having the showing coincide with a particular (and appropriate) event.

Marketing Idea #52: Join an Art Hop

Marketing Ideas Art Hop

Participate in a local gallery hop, where local artists bring their wares to display at a collection of stores and businesses. Maps of participating businesses are provided, and the event is advertised throughout the community. Businesses may serve appetizers and beverages to visitors on the tour, and artists may be present to talk about their work. This may be done for free (for the exposure, sharing the expense for printing the maps, posters, and so on), or you might charge a small fee as the maps are handed out. (You would charge hoppers only once—not at each location.)