Sales play a crucial role in bringing in cash flow into the business. A business cannot sustain its daily operation without it, and without it, a business would eventually fail. One of its most important and initial steps is called “prospecting” – the process of qualifying the leads who has demonstrated the … Read more
In today’s digital age, having a strong presence on the web is a crucial component for many businesses that operates both on and offline. Though the proliferation of new digital platforms like social media, smartphones, and mobile apps have made the competition stiffer, it also allowed many brands, especially the small ventures, … Read more
Digital marketing can be a daunting concept for small and medium-sized businesses (SMBs). After all, it involves a lot of intricacies that may be too overwhelming for a SMB owner to understand right away. Thus, it is set aside to favor a more classic or known traditional marketing process. However, digital marketing … Read more
Can You Really Plan for a Video to Go Viral? The most straightforward answer to the question that this headline title poses is no, however, you can certainly put a strategic plan in place that will give your video content the best chance possible of going viral. While the many ‘cat videos’ … Read more
Ecommerce is heading towards becoming a trillion-dollar industry and shows no signs of slowing down. Shopping online should be an easy experience for customers and if not they are likely to simply abandon the cart before even filling out their details. Getting the conversions can be a tricky business so we at … Read more
The last decade has seen a huge change in the landscape of retail worldwide. E-commerce websites have become pretty much ubiquitous and many consumers source most of what they need online. This shift in consumer behavior has been heavily influenced by the improvement in technology in terms of computers but most especially … Read more
Many of us like to believe that we are unaffected by branding and advertising. However, with the vast quantity of messages we receive through various media formats throughout the day, it is almost impossible to completely avoid coming into contact with one brand or another. Ensuring that their message is effectively communicated … Read more
Celebrity endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. … Read more
Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past. It requires creativity, planning, and careful execution to get it right. Click here to view an enlarged version of this infographic. Embed This Image On Your Site (copy code … Read more
The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. In 2012, 92.2 million adults redeemed online coupons and this figure is expected to grow to 124.4 million … Read more
Why Your Business Needs A Mobile Marketing Strategy People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with others and make purchasing decisions each day. Click here to view an enlarged version … Read more