Converting Prospects with Great Landing Pages

It’s not enough that you have a website and then passively wait for the right people to come to you. In today’s cutthroat online marketing world, you have to step up and take action in order to attract the right audience. Creating an interesting, compelling and relevant online content is a sure … Read more

Email Marketing – How to Win

Email marketing is one of the most cost-effective online marketing tools. And contrary to what everyone else thinks, email marketing is not yet obsolete – in fact, it has grown even more powerful than ever.  Anyone may argue that compared to social media marketing or mobile marketing, email marketing is less effective. … Read more

Internet Marketing – What Is It?

Internet marketing is marketing, promoting or advertising that occurs only online. It utilizes the Web or email to drive traffic, leads and sales by way of electronic commerce. No matter how big or small your business is, you can use Internet marketing. Internet marketing can be divided into specialized areas, mainly: 1. … Read more

Infographic: SEO Why Your Business Needs it NOW?

infographic seo why your business needs seo header

In today’s digital age, having a strong presence on the web is a crucial component for many businesses that operates both on and offline. Though the proliferation of new digital platforms like social media, smartphones, and mobile apps have made the competition stiffer, it also allowed many brands, especially the small ventures, … Read more

Infographic: Strategic Digital Marketing Guide for SMB

infographic strategic digital marketing guide for SMB header

Digital marketing can be a daunting concept for small and medium-sized businesses (SMBs). After all, it involves a lot of intricacies that may be too overwhelming for a SMB owner to understand right away. Thus, it is set aside to favor a more classic or known traditional marketing process. However, digital marketing … Read more

5 Tips for Non-Profits to Master SEO

nonprofit seo

  There are many reasons why non-profits have a great opportunity in digital marketing channels. The competition is low, their brands are authoritative and private companies love to be linked to them to improve their PR and brand recognition. One of the online channels with great opportunities for non-profits is Search Engine … Read more

Infographic: Ecommerce Checklist

infographic ecommerce checklist header

Ecommerce is heading towards becoming a trillion-dollar industry and shows no signs of slowing down. Shopping online should be an easy experience for customers and if not they are likely to simply abandon the cart before even filling out their details. Getting the conversions can be a tricky business so we at … Read more

Maybe You’re Not a Guru

not a guru

  “An uncomfortable truth; with a massive take away. Not everyone is a brand. Meaning some are just not energetic enough, well spoken or appropriate to become a ‘brand’. A lot of people following this brand advice, creating blog posts and videos that are difficult to read or watch. It is obvious … Read more

Blog to Grow Your Email List

email marketing

Okay. One of the realizations that has just slapped me in the forehead has been by Internet marketer, Terry Lamb. Guys, I’ve been marketing online, I’ve been marketing in the online and offline worlds for over 20 years, right? So I should know this stuff. I should know this one little jewel, … Read more

Is It Our Job to Educate Businesses in Tactical SEM?

Is It Our Job to Educate Businesses in Tactical SEM

by John Sylvester Around the middle of last month I took a phone call from a friend who runs a similar web design agency to ours, with a request for help in putting together coherent SEO/SEM packages for seven of his clients. Before we met, I looked at his clients’ websites and … Read more

Making Your Site Search Engine Friendly (Spiderability)

Making Your Site Search Engine Friendly

by John Buchanan One of the keys to obtaining top rankings, or ANY rankings for that matter is making sure that the search engines can properly spider and index your site. This means doing whatever you can to make sure the search engines are able to reach each page of your site … Read more

Website Duplicate Content – A Search Engine’s View

A Search Engine's View

by Maura Stouffer Duplicate Content Detection, the process of detecting and scoring the correlation between two or more documents on the Web, is one of the more complex problems that Search Engines solve. Webmasters tend to overlook this issue because of its complex nature. In this article, I will briefly discuss how … Read more