Here is a down and dirty checklist I compiled a while back. Feel free to use it when you audit your own websites. Enjoy! Matt HTML Coding/Development Add brief descriptions to the alt attribute of image tags. The attribute should describe the image, not be a summary of the article. Use H1, … Read more
Cookies will either time out on their own, OR your browser will clear them out (manually or automatically). Take Firefox, for example. In your menu bar, go to Tools> Options…> Privacy and look at the cookies area in this panel. You can clear your private data (including all cookies) by hand or … Read more
by Jamie Kiley Since I’m a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven’t heard yet! We’re going to go back to the very beginning and explain. Here are … Read more
by Dane O’Leary Having a strong web presence is an asset to any business. With technology and the internet being integrated into our daily lives to such a thorough degree, web presence could be considered the most important component of advertising, marketing, and customer acquisition for a business. There are many ways … Read more
The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. In 2012, 92.2 million adults redeemed online coupons and this figure is expected to grow to 124.4 million … Read more
The prospect wanted to go after the key phrase “corporate wellness Michigan”. They had their heart set on this term. Now, this was not really based in any kind of keyword research they had done. They were in the corporate wellness business and, by golly, they wanted to dominate the search results … Read more
Driving traffic to your blog can be one of the most difficult things to do. With so many blogs starting up each day, it’s difficult to differentiate yourself and your blog from the others online and to culminate an effective online presence. While it does take hard work and perseverance, driving and … Read more
by Lucy Beer A low bounce rate is often cited as a hallmark of a good website–40% or lower is typically heralded as the goal–signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its … Read more
One of the most important things you can do to improve your rankings in the search engines and directories (Google, Yahoo, Bing, DMOZ, et cetera) is to ensure your website is optimized in accordance with the keywords and key phrases you are looking to target. To “optimize” a website for search engine … Read more
You may have noticed a trend emerging when you perform a search on Google. Every so often, you’ll notice someone’s face comes up next to their post. At first, you may think, “Wow, they must be an authority. Google is even publishing their face!” Once the star-struck awe wears off, you may … Read more
Average minutes per visitor to social media sites. Facebook (405) Tumblr (89) Pinterest (89) Twitter (21) LinkedIn (17) MySpace (8) Google+ (3) Does not reflect mobile usage. World-wide data as of January 2012. Sources: comScore, The Wall Street Journal, Twitter.com. How much time to you spend on these social media sites? Any … Read more
The following is a letter I received from a dear client, John Douglas, who also happens to be a talented local photographer. Over the past year, John has undergone the rigors of becoming an SEO-savvy entrepreneur. John is a model student; eager to learn, invested in his own success and quick to … Read more