6 reasons why a website is critical to your business

by Jamie Kiley

Since I’m a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven’t heard yet!

We’re going to go back to the very beginning and explain. Here are 6 reasons why having a website is such a big deal:

1. A website increases your credibility

Your website has a powerful impact on a potential customer’s confidence in you. A professional design, well-written copy, helpful product information, and good contact info can tremendously increase trust in your company. It lets people know you’re knowledgeable and up-to-date. If you take the time to develop a good-quality site with helpful information, visitors will have no choice but to be impressed.

2. A website makes your company visible anytime, anywhere

As of April 2002, there are roughly 165.8 million people online in the US alone. Some of them are looking for your products and services. With a website, you open yourself up to a world of opportunity in reaching people who might not otherwise find you. With the click of a mouse, anyone can get to your company’s website 24/7.

3. A website makes it easy for people to refer new customers to you

For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage referrals, because customers can simply send friends and business contacts to your site. Website addresses are easier to remember than phone numbers. Plus, giving people multiple ways of contacting you makes it more likely that they will do so.

4. A website is a powerful sales tool

Selling your products through an online store is often a killer way to expand your business. You have a perpetual, easily-accessed storefront—one that costs a fraction of a brick and mortar store and can reach many more people. Effective sales copy can do an incredible job of hooking visitors on your products and compelling them to click that “buy” button.

Even if you can’t sell your services directly over the internet, a website is still a powerful asset. It’s a primer that you use to convince visitors of why they need your services. You get them salivating to buy, then invite them to contact you through your site.

5. A website increases the value of your advertising

Adding your website address to all your advertisements, business cards, and company literature is a great way to draw potential customers to your company. Providing a website gives people a way to act on your message whenever they hear about you or see an ad for your company. Going to a website is easier than writing, visiting a store, or even making a phone call. Customers get the information at their convenience and don’t have to wait for a salesperson to help them. Also, it’s often more comfortable to visit a website, because there is no obligation. Visitors don’t feel pressured.

6. A website helps you stay in contact with potential customers

There are frequently people who are interested in what you have to offer, but they might not be ready to buy right now. You need to stay in contact with them so that you immediately come to mind when they ARE ready. A website is a great way to facilitate this. You can use your website to collect email addresses from visitors. Then you can periodically send out promotional emails or a newsletter. Staying in contact keeps your company fresh in visitors’ minds.

Well, there you have it–6 ways a website benefits your company and helps you sell more. Do you want to leave this opportunity to your competitors? Surely not! Each day you wait, you’re letting them establish themselves online as the resource in your field. Stop giving them that advantage!


Jamie Kiley is a web designer in Atlanta, GA.

Benefits of Link Building for Your Business Website

by Dane O’Leary

Having a strong web presence is an asset to any business. With technology and the internet being integrated into our daily lives to such a thorough degree, web presence could be considered the most important component of advertising, marketing, and customer acquisition for a business.

There are many ways to improve web presence and make a business’s site more prominent across the web and, in fact, sustaining a site’s findability requires ongoing maintenance. However, one of the most effective ways to ensure that a business’s website is easy to find is to list the site externally on other niche sites and web directories, which is frequently referred to as link building. Here are some of the benefits of making your business’s website available on other sites and directories.

backlink building

Via túatú

Targeted Traffic

You can find niche websites on just about anything these days. Hobbies of all sorts, science, and a plethora of industries are just a small range of the topical sites that span the worldwide wide. When an individual needs information on a subject, they perform a search using popular search engines like Google, Bing, and Yahoo, which compile a list of sites based on the search terms or keywords that were used; according to estimates, the strategic use of keywords is one of the key components to getting web traffic and can increase a site’s views by 200 percent or more.

The websites that are listed in these specific searches are niche sites that get targeted traffic, which is a steady stream of visitors seeking the information that the niche sites offer. Contractors, for example, can benefit from this targeted traffic generated via search engines queries by listing their businesses’ websites on the niche websites recommended by the search engines. Users who browse niche websites were able to find those websites because they already had interest in the content and links the sites offer. In short, a niche site’s traffic becomes a targeted audience who are likely to click suggested links to sites that offer services they were already looking for.

Increased Visibility

Niche websites and directories offer businesses a way to significantly increase their visibility on the web. Making a website available in numerous places throughout the web increases visibility in several key ways. However, understanding link building requires a basic understanding of the way search engines work.

A search engine’s responsibility is to provide users credible, relevant, high-quality information in the form of a list of links to sites offering products, services, and information that corresponds to what the users are searching for. Search engines like Google determine a website credibility by observing how often it’s referenced on other sites, the site’s organization and user-friendliness, whether it consistently posts information of value, and as well as many other determinants. Search engines then rank sites with the most authoritative, reliable ones at the top of lists of search results. As such, sites that search engines consider credible and high-quality will be significantly more visible because search engines put them at the top of search results. Consider it like the difference between Wikipedia and a blog; Wikipedia always tops lists of search results while private blogs are typically buried in the list unless the blogger has taken steps to improve their blog’s visibility.

When the California Implant Institute increased the number of quality links to their website on authoritative sites around the web, the amount of traffic to the institute website increased by 79 percent, which has contributed to increased business in the long-term. It takes time to improve search engine rankings; however, link building on niche websites and in directories considered credible and authoritative by search engines will have a huge effect on a site’s visibility. By improving search engine rankings, a business’s website becomes more visible while the numerous links across the web provide more opportunities for users to discover and access the site.

Networking and Partnerships

Another benefit to link building is the potential for networking. Not only does this increased visibility make a business more visible to prospective customers and clients, but it also increases the chances of being discovered by a potential partner and developing lucrative professional relationships.

Web partnerships can be a great source of traffic, especially when the two businesses offer related services; for example, a business that offers carpet installation could advertise for and link to the site of a carpet cleaning business. Such a partnership would be mutually beneficial because customers needing the services of one business might need the services of the other, but each business’s services would be sufficiently different that there wouldn’t be competition.


Dane O’Leary is a full-time freelance writer and design blogger for Modernize.com. He has degrees in psychology and anthropology with additional study in journalism, graphic design, and public relations. Dane is currently working on his debut novel.

Infographic: Digital Coupons

The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. In 2012, 92.2 million adults redeemed online coupons and this figure is expected to grow to 124.4 million by 2016.

infographic digital coupons

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It is vital that businesses have measures in place to fully utilize this growing market. There are seven key ways in which businesses can incorporate effective digital coupon marketing. These include integrating the offers with email, using text messaging, and most importantly measuring results to determine how effective each campaign is. This allows you to tweak your technique depending on the most effective methods.

This infographic from Colourfast outlines the growth of digital coupons and provides an effective seven-step plan to maximize the effectiveness of digital coupons for your business.

Have you ever used coupons or promo codes with your offers? Any success? Share below!

SEO Case Study: Content is NOT King

content is not king

The prospect wanted to go after the key phrase “corporate wellness Michigan”.

They had their heart set on this term. Now, this was not really based in any kind of keyword research they had done. They were in the corporate wellness business and, by golly, they wanted to dominate the search results for corporate wellness in Michigan. Their logic was sound.

They said they had been trying to rank for this term for about 6-7 months, and they were stuck at page 3. They had all sorts of content in their website. The term “corporate wellness” was woven throughout. Yet for some reason they just were not able to get pass the top of page 3.

So we conducted a little experiment!

The prospect contacted us on a Thursday and by Friday we had decided we were going to try this experiment, so we bought a domain. The domain we purchased was not even an exact match domain (EMD). We went with “corporate wellness”, then put the little “MI” in front of it so it read “micorporatewellness.com”.

Next, we stood a few things on the page. Not a lot of content, mind you; a page title, a sentence or two, an image and a link.  “Corporate Wellness Michigan” is the title for this particular page. We placed it in the title and meta tags. We were even bold enough here in this case to say, “Dear Prospect, you want to rank for this? Please click here.” After that, we pointed a couple links (literally, two) back at this very fresh domain.

Ranking Corporate Wellness Michigan

Turns out, we were able to rank this site by day six.

corporate wellness michigan day 6

All we did is buy a domain, stand up a barebones site, put a couple backlinks facing it, and by day six we had this brand new website on the first page of Google. Not too shabby.

And two weeks later? We were at the top of the search results!

corporate wellness michigan week 2

Keep in mind, nothing changed at this page since the day we built it. We never added any more links going back to it. Yet there it was, on the top of the rankings for those statewide state results. The same search this prospect could not attain on their own, even after six months of trying.

Want to see the page? (You probably want to see the page.) Here it is.

corporate wellness michigan page

This single page is the whole site. That’s it.

So, you know the whole notion that content is king? And how, in order to build up an authority site, you must produce reams and reams of blog posts, each thousands of words long, and they have to be so captivating that people will link to you naturally and (blah, blah, blah)—all the junk we been hearing ever since the Panda and Penguin updates from back in 2012?

It’s junk.

Content is NOT king, folks.

Content helps, especially on the long game (this experiment was a very short game we played) where it’s important to keep people at your site. You eventually want to show that people are staying on your page. Google likes pages that are sticky. With good content, people tend to stay at a website longer and when they linger longer, your bounce rate decreases and your page views increase. Google uses these metrics as social proof by which to weigh the value of your website, so—at some point—you’ll want high quality content on your website.

Again, if we wanted to keep this domain and really turn it into authority-ranked site, we would want to do something more to the site to build it out, but this was just an experiment. Do we have any desire to keep it and build it into authority-ranked site? No, not really. Not unless something happens along the way; maybe the prospect wants to buy this?  For now, it’s just an experiment to boast about and to use as a lesson.

Note: In this case, in this niche, competition was not terribly strong.  We saw things like indeed.com showing on the top of this search results. Usually when you see job sites coming up at the top for search results (when you weren’t searching for jobs,) what you’re seeing is Google not knowing what else to put up there, so it begins filling in the blanks.

P.S.- “Corporate wellness Michigan” was not a well-loved search term to begin with, so the notion that the prospect could not rank for this within six months? They simply did not know what to do. This is why they came to us.

So you there you have it, folks. I hope you enjoyed this presentation! Have questions? Leave them in the comments.

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How to Drive Traffic to Your Blog

marketing ideas drive traffic blog

Driving traffic to your blog can be one of the most difficult things to do.  With so many blogs starting up each day, it’s difficult to differentiate yourself and your blog from the others online and to culminate an effective online presence.  While it does take hard work and perseverance, driving and maintaining traffic to your blog can be done by utilizing a few key practices to your daily blogging habits.

Blog Targeting: Keep Your Audience in Mind

This is imperative when creating a blog and writing posts.  Have a targeted demographic in mind and write for them, covering topics they want to read about and that they would find useful in their lives. Often over-looked is the tone of your blog posts, which is crucial to your blog’s success.  If you’re writing a fashion and style blog, make the tone fun, informative and friendly—even casual, as if it’s between friends.

On the other hand, if you’re writing a blog for business men and women, or financially-minded people, then you want the tone to be business-like and knowledgeable. Business readers don’t want to feel like they’re getting information from an unreliable source, just as fashion readers don’t want to feel as if they’re being told what to do.  Knowing who is reading your blog and then writing to them will not only set your blog apart but ensure you have repeat readers.

Blog Optimization: Keep Your Search Keywords in Mind

Once you have your blog written in the appropriate tone and content, go back through and ensure that you’ve used words and phrases that will be picked up by Google search bots. (Read How To Work Keywords Into Your Website.) Using a SEO platform to build your blog on can make it extremely easy to ensure that your blog posts will be returned in searches for your topic.  Having good quality blog posts come up in results will make readers take note of the source and come back to peruse the rest of the blog.

Blog Management: Share, Post and Interact

Having a blog that isn’t seen isn’t really a blog at all.  Make your blog something that you are proud of, sharing it on all social media platforms so that you can encourage traffic and increase the amount of clicks on your links.  Sharing photos and posts on platforms that your readers are members of will increase your traffic and increase reader awareness of your blog.  Social media can give your blog a trustworthy reputation and brand it as a trusted source for your topic.

Drive traffic to your blog to help more, connect more, and earn more.

Before you decide to employ these small changes to your blogging practice and aim to make them a habit, install an analytics program so that you can see the results and increase in your traffic these techniques have brought to your blog.  Once you have mastered these habits and can create effective blog posts, there are many more techniques you can incorporate that are more advanced to drive traffic to your blog.  Because ultimately it is traffic to your blog that will eventually make your blog lucrative and help your message reach many more people, so do what you can to increase your blog traffic!