Marketing Idea #8: Selling Online (Do It)

Marketing Ideas Order Online

Make sure your customers can order from you online. If they can’t order from you online, make sure they can order by phone or by fax. You’re in the business of making it easier for your customers to do business with you! Your challenge is to analyze how easy it is for customers to get what they want from you. Have you ever tried to buy something from yourself? Go through the process. Have your staff go through the process. Survey your customers; how did they feel about their first experience with you? Compile your notes and discuss your findings. Then, fix what’s broken.

Marketing Idea #102: The Great SEO Lie

Marketing Ideas The Great SEO Lie

Question: Your SEO marketer has guaranteed you long-term placement on the front page of Google. Do you believe them?

Answer: I’m amazed at how often I run across customers who have been sold on “guaranteed rankings in Google” only to find out once their PPC (pay per click) campaign ended, their “top-spot” rankings fell away. Of course, they were never told this would happen, so all that money they were putting toward PPC just dried up and blew away with little to show for it.

Whenever possible, focus on improving your natural search engine rankings. This is where the most longevity will be. It will take you longer to achieve a top position in the search engines, but once you stop paying, your site will remain in or around that top position for a while (depending upon how competitive your industry is.)