Marketing ideas for the shoestring bourgeoisie.

Marketing Ideas #59-66: Event-Goers Love Attention to Detail

Marketing Ideas Event Attention to Detail

Don’t skimp on the small stuff when you’re producing an event. People will always expect certain things, and if they’ve paid to be there, they have a right to expect those things.

#59: If you have an event or seminar, provide beverages, a coat rack or coat check, and snacks.

#60: Validate parking if free parking isn’t available. If you can’t validate parking, work out an arrangement with your venue to include parking in the price of admission.

#61: If parking is still an issue, offer a shuttle service to and from the event.

#62: Make it easy for people to register; offer online registration from your website. This method should collect their contact information, accept and process credit cards, and send attendees their confirmation automatically. (There are services available for accomplishing this if you’re not sure how to do it yourself.)

#63: Make sure the bathrooms are clean and tended to regularly.

#64: Ensure there are enough trash receptacles and that they are emptied periodically (before they’re overflowing).

#65: Work with your local chamber of commerce, business associations, and networking organizations to promote your event to their members.

#66: Offer meals during an all-day event. This serves two purposes. First, you’ll have less stragglers wandering back in from lunch after the event has picked back up. Second, by giving attendees a reason to sit at their table, they network with each other over lunch, bonding with each other (and your brand) in the process.

Marketing Idea #56: Conduct a Seminar

Marketing Ideas Hold a Seminar

Offer an adult education class or seminar. This may be something you conduct through a local school or university, or it could be offered through a local business association or group. Your intent is to bring value to the attendees and the program hosts and to become known.

Variation: Spread the wealth. Invite other professionals in the area to speak as well. By doing so, you offer more value to the seminar and improve your referral network. Other professionals will also be able to help in the marketing of the seminar by reaching out to their own networks.

Variation: Find a professional or celebrity speaker, and bring him in to talk about a topic that is relevant to your audience. Partner with a local hotel and business associations to provide the venue and help cover the costs.

Marketing Idea #92: Videotape Your Event

Marketing Ideas Video Your Event

Step 1: Get quotes from people at several of the local video shops, interview them, and look at their portfolios. Pick the one that you feel best about.

Step 2: Have them videotape your seminar and make it web-ready. Ask them to send you all raw and edited footage. You should have this in case you want to use it later.

Step 3: Have your video folks send the finished product to your web designer/developer so the video may be added to your website.

Step 4: Put the video in a secure place on your website, and ask visitors to register for the free information. Collect their e-mail addresses for future e-newsletter mailings!

Step 5: Repeat.