Marketing Idea #87: Demonstrations Work

Marketing Ideas Demonstrations Work

Many a cheap diaper has been bought because of commercials showing it can hold the contents of an entire water balloon. Whether at trade shows or in your TV ads or videos, demonstrations prove your products work. This is why those late-night infomercials are so successful. Even brochures can illustrate a step-by-step series of images that prove success.

What can you do to illustrate your product in action?

Marketing Idea #80: Send Cards

Marketing Ideas Send Cards

Send greeting cards to mark social events, such as holidays, wedding anniversaries, or birthdays. This adds a personal touch that will be remembered.

Tip 1: Too busy to fill out all the cards? Hire it out. These services are available.

Tip 2: You know those custom cards you had printed out? If you had left them blank, they could have become all-purpose, and could have easily fulfilled these applications as well.

Marketing Idea #89: Collect Testimonials

Marketing Ideas Collect Testimonials

Collect testimonials from your best clients as a regular part of your follow-up survey process. Make sure you tell them you’ll be using all or part of their testimonials in your ongoing marketing efforts. Then, incorporate the best testimonials into every touch you have with your clients, such as invoices and marketing collateral (newsletters, ads, and so on). Remember: If you say it about you, it’s bragging; if someone else says it about you, it’s true.

Tip: Do you have a stellar client who would love to write you a testimonial but is always extremely busy? Offer to write it for her, and tell her if she approves, she may simply sign off on it. This allows you to mention the important stuff. The best testimonials state:

  • the problem the client was having,
  • why the client chose you,
  • what you did for the client, and
  • why others should choose you.

Below is a link to a form you can download and revise to help you collect testimonials from your customers. Enjoy!

» Click Here To Download The Testimonial Form «

 

Best Marketing for Realtors? Word-of-Mouth Referrals

Marketing Ideas for Realtors

As a group dedicated to finding people homes, realtors provide a pretty valuable service to others. One of the best ways realtors can drum up extra business is by going above and beyond for their current customers. Word-of-mouth referrals are one of the best forms of advertising and people will talk about their realtor for years; whether good or bad. At the close of a sale, make sure to also ask your clients for a testimonial for you to use in your marketing literature.

Marketing Idea #86: The Fortune Cookie Effect

Marketing Ideas Fortune Cookie Effect

Use the Fortune Cookie Effect. Engage your customers with a collection of cute or hidden messages in your packaging. Chocolates, fortune cookies, ketchup and beer are just some of the products that have successfully used this technique for drawing interest to their branding. The idea is to embed a message into your merchandising to inspire interest and conversation around the message—and therefore the product and, finally, the brand.

Story: When my wife was five months pregnant with our first baby, medical experts told her he was measuring small, and that it was possible he had stopped growing, which of course lent itself to scary self-talk about a myriad potential birth defects. During the course of that day, she was given a Dove chocolate, which came wrapped in purple foil and contained a message inside, as they all do. This message said, “There is greatness in smallness.” The timing being perfect, we took it as a sign, and it helped us relax.

Of course, the happy ending is that the next time she went in for an ultrasound, everything measured fine, and we’re pleased to say that our boy is a happy, healthy, and complete individual. The foil wrapper has been glued to a magnet and now resides on our refrigerator. That little piece of marketing by Dove will now be a part of our family story for many years.

This can be the power of the Fortune Cookie Effect.

P.S.- Below is an example of how Dove has infiltrated popular culture using this marketing technique!

Marketing Ideas Dove Ad