Marketing Idea #1: Schedule Your Marketing

Marketing Ideas Schedule Your Marketing

Mark in your calendar a time each day to market yourself. Even as little as fifteen minutes a day of pure focus on marketing activities will offer returns. If you don’t schedule time in for this, it’s possible you will place your focus elsewhere. Remember: They have to know you exist!

Variation: Instead of a mere fifteen minutes, set aside an hour a day for either yourself or a member of your staff to work on marketing activities.

Example: The Blog Editorial Calendar

To create and maintain a truly useful blog you need to create new original content on a regular basis. This is not only great for your readership but it is also a proven way to improve your organic search engine rankings. However, unless your blog is a full time venture you probably have other responsibilities and it is easy to lose track of when and what you last wrote on your blog as well as what you should blog about next. To address this common issue, today’s marketing tip is the use of a blog editorial calendar to implement your content strategy.

An editorial calendar is basically a schedule you use to implement your content strategy. It can help you see what you’ve written about in the past and what topics you need to write about in the future. You can use anything from a physical notebook to an on-line tool, though most users either create their spreadsheet or purchase an editorial calendar application. Fields you may want to include are:

  • Blog or website
  • Due date
  • Topic
  • Industry associated events
  • Keywords
  • Word count
  • Author
  • Notes

The idea is simply to organize your content strategy in such a way that you know what you will be publishing for the next six months to a year. This will help you match your blogs with industry events, you can also request articles far in advance if you are using guest bloggers, and of course you can start outlining your own articles or blogs months in advance instead of the night before you publish.

Editorial calendars also help you make sure you are not writing about topics you previously covered and they are great as an idea scratch pad where you can jot down interesting ideas as they come to you. You can always expand upon them later or simply delete them. Writing definitely becomes less stressful since you can sit down and know exactly what you need to write about.

Will an editorial calendar improve your web site, get you more conversions or more visitors? Indirectly, but the work still needs to be done. An editorial calendar is simply a tool designed to help you organize your content strategy, which should improve both the frequency as well as the quality of your writing, both good SEO practices to follow.

Marketing Idea #6: Use Hook Paragraphs in Newsletters

Marketing Ideas Use Hook Paragraphs

In your weekly, monthly, or quarterly e-newsletter, don’t place entire articles. Instead, place only the first few sentences—just enough to generate interest and give an idea about the content. Then, place a link back to your website, where they can continue reading the entire article.

Explanation: This serves two purposes. First, you’re able to save your precious newsletter real estate for packing in more articles, news, or offers. Second, you’ll be able to track the interest in each article (and therefore, each topic being presented) as people click through to your site.

Marketing Idea #5: Follow Your Customers

Marketing Ideas Follow Your Customers

In the client database you should already be maintaining, track who ordered what service or product and when. This will assist you when you reach out to those customers again. With this knowledge, you will have a better understanding of what they do as well as what has been important to them in the past. More important, you will be gaining a picture about who buys from you and why.

Marketing Idea #11: Tell Your Story

Marketing Ideas Tell Your Story

Tell your story. Oftentimes, in our attempt to be consummate professionals, we are leery of telling our story (why you do what you do, what makes you tick, what ticks you off, and so on). As any seasoned public speaker will tell you, stories have a way of intimating us with our audience. A good story can work wonders for an ailing brand.

Tip: A good story is often sacrificed in lieu of political correctness, making it stale and dull. You can help your employees tell those inspiring, slightly off-center stories by encouraging a culture that assumes the best intent.

Example: Family values win. By the cash register, the store owners show a picture of their three beautiful children grinning at the customer. Below is a handwritten note that says, This is why our hours are what they are. The story is brief and clear, tells the customer about the values of the owners, and inspires loyalty through this intimacy.

How can you accomplish the same through use of story?