Marketing Idea #88: Power in Print

Marketing Ideas Power in Print

How often are you bringing value to your clients? Offer a regular newsletter, article, or column. Ensure that whatever you put out maintains a consistent look and feel with the rest of your image; this assists you in furthering the development of your brand.

Better: You should be collecting the e-mail addresses of everyone who comes to you. Reduce your printing costs, save trees, and extend your reach by offering your network an e-newsletter.

Marketing Ideas #13-17: Provide Value First

Marketing Ideas Provide Value First

One of the best ways to stay in front of your audience or market is to provide value first. One of the best ways to provide this value is to deliver great information, especially important in today’s information-based society. Pulling together information and knowledge for people accomplishes a few things:

  • First, it helps you clarify your thoughts. Taking even a small amount of time to write on matters important to your industry will greatly assist you in those instances where you’re called upon to speak on such topics.
  • Secondly, in providing useful information to others, you make yourself a resource, which is paramount in gaining credibility.
  • Third, in writing or compiling information, you are furthering your own education.

Marketing Ideas Boy with FlowerExamples: Here are a number of ways you might deliver valuable information to others:

#13: Write an instructional brochure.

#14: Start a quarterly, monthly, or weekly newsletter.

#15: Submit an article to local newspapers or business magazines.

#16: Produce and distribute an audio or video presentation on a topic in your industry. Deliver this valuable information through an interactive CD or via the Internet.

#17: Publish a book.

Marketing Idea #6: Use Hook Paragraphs in Newsletters

Marketing Ideas Use Hook Paragraphs

In your weekly, monthly, or quarterly e-newsletter, don’t place entire articles. Instead, place only the first few sentences—just enough to generate interest and give an idea about the content. Then, place a link back to your website, where they can continue reading the entire article.

Explanation: This serves two purposes. First, you’re able to save your precious newsletter real estate for packing in more articles, news, or offers. Second, you’ll be able to track the interest in each article (and therefore, each topic being presented) as people click through to your site.