Marketing Idea #88: Power in Print

Marketing Ideas Power in Print

How often are you bringing value to your clients? Offer a regular newsletter, article, or column. Ensure that whatever you put out maintains a consistent look and feel with the rest of your image; this assists you in furthering the development of your brand. Better: You should be collecting the e-mail addresses of everyone who […]

Marketing Ideas #13-17: Provide Value First

Marketing Ideas Provide Value First

One of the best ways to stay in front of your audience or market is to provide value first. One of the best ways to provide this value is to deliver great information, especially important in today’s information-based society. Pulling together information and knowledge for people accomplishes a few things: First, it helps you clarify […]

Marketing Idea #6: Use Hook Paragraphs in Newsletters

Marketing Ideas Use Hook Paragraphs

In your weekly, monthly, or quarterly e-newsletter, don’t place entire articles. Instead, place only the first few sentences—just enough to generate interest and give an idea about the content. Then, place a link back to your website, where they can continue reading the entire article. Explanation: This serves two purposes. First, you’re able to save […]