Six No-Hype Copywriting Techniques: How to Be Lively, Appealing and Truthful in Sales Writing

marketing ideas copywriting

by Marcia Yudkin A lot of my clients shrink from using hype in their marketing messages. Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust or credibility in the eyes of someone who is temperamentally or professionally skeptical. For instance, here is a […]