Great Marketing Ideas: Be a Mom for a Moment

Marketing Example Unicef Mom

Unicef Finland wanted to raise awareness for children’s rights and raise funds with a minimum cost. They also wanted to reinforce their position as an organization dedicated specifically to children’s welfare. There are over 145 million orphaned or abandoned children all around the world. “By supporting Unicef anyone can be a mother to them, just […]

Marketing Idea #70: Make the Media Your Partner

Marketing Ideas Editorial Reviews

Consider approaching your local media stations (radio, television, newspaper) to discuss the possibility of a partnership to raise community awareness on your issue or industry. With the right spin, you will be able to broaden the awareness in your local market while also sponsoring community discussion at city council meetings, festivals, and other community events. […]

Marketing Idea #69: Rush-Hour Interviews

Marketing Ideas Rush Hour Interviews

Offer to be available for comment or interviews on your effort. Television or radio news programs are always interested in talking with local experts who can speak to the issues faced by the community, especially during rush-hour radio broadcasts or early morning/late evening TV programming. The broader your topic, the more appealing you will be […]

Marketing Idea #72: Create a Public Service Announcement (PSA)

Marketing Ideas Public Service Announcement PSA

Especially if you’re a nonprofit, public service announcements (PSAs) can go a long way to getting the word out about your latest effort. PSAs are often aired on local radio and TV stations, and often placed in newspapers. They often raise awareness of topics important to their audience through funny, emotional, or compelling thirty- to […]