Marketing Idea #71: Offer Editorial Comment

Marketing Ideas Offer Editorial Comment

Often, radio stations will set aside time in their news schedules for taking public comment on important issues. Begin by calling the news directors of your local radio stations and asking for the chance to offer your editorial comment. (Make sure you have a good sense as to whether they cater to the audience you want to reach.) Focus on local concerns related to your work.

Marketing Idea #70: Make the Media Your Partner

Marketing Ideas Editorial Reviews

Consider approaching your local media stations (radio, television, newspaper) to discuss the possibility of a partnership to raise community awareness on your issue or industry. With the right spin, you will be able to broaden the awareness in your local market while also sponsoring community discussion at city council meetings, festivals, and other community events. In joining forces, you bring value to each other; your outreach efforts are improved, and the value and local impact of their programming is increased.