Who Was Carl Jung?

carl jung

In psychology and psychiatry, Carl Jung’s name is renowned all over the world. He established analytical psychology and furthered the idea of introversion and extroversion, the archetype phenomena (including the brand archetypes in marketing), and the power of the unconscious. Jung believed in the “complex,” an unconscious organized pattern of emotions, memories, … Read more

Branding 101: 12 Brand Archetypes

Marketing Ideas 12 Brand Archetypes

What is a brand archetype? Archetypes are a concept originally conceived by famed Swiss psychologist, Carl Jung. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious … Read more