Marketing Idea #69: Rush-Hour Interviews

Marketing Ideas Rush Hour Interviews

Offer to be available for comment or interviews on your effort. Television or radio news programs are always interested in talking with local experts who can speak to the issues faced by the community, especially during rush-hour radio broadcasts or early morning/late evening TV programming. The broader your topic, the more appealing you will be to these news producers. Contact program producers or hosts, and offer your contribution. If they like your eloquence and topic, they’ll gladly put you in front of their audience.

Marketing Idea #22: Be a Panelist

Marketing Ideas Be a Panelist

If you are aware of an annual conference in your industry, offer to be a panelist. If it’s too late for this year’s conference, contact the event coordinators and voice your interest in attending next year’s conference. Anytime you’re able to present valuable ideas on your topic of specialty, you bring value to the effort of marketing yourself as an authority.

Tip: Nervous speaking in front of groups? Join Toastmasters to sharpen your public-speaking skills.

Marketing Idea #23: Teach a Class

Marketing Ideas Teach a Class

Teach a class at your local community college. For as little as one or two nights a week, take a few hours and guide a class through the curriculum of your specialty. Students want real-world information from someone who is spending most of his time in the trenches. Bring your successes and failures to them. Let them learn from your experience—and place another feather in your marketing cap while you’re doing it.

Marketing Idea #21: Speak at Career Day

Marketing Ideas Speak at Career Day

Be one of the speakers at your local high school on Career Day. This gets you practice in front of what could be a tough group. (If you can keep their attention and inspire them, you can approach any audience.) Be sure to research the school first. Have they won any big games lately? What sport season are they in? What are the students focused on? What are their challenges? How can you make your own story something they can relate to?

Remember: Your audience isn’t limited to the students; it includes their parents and the school faculty.