Marketing ideas for the shoestring bourgeoisie.

Marketing Idea #43: Tips to Make Your Grand Opening Successful

Marketing Ideas Grand Opening

To make your grand opening successful:

  • schedule it during high-traffic times (if your location allows for it),
  • throw a big grand opening sale,
  • offer food (make this appropriate to the clientele you are seeking),
  • provide a tent for seating outside,
  • send a direct or email mailing the local market,
  • offer demonstrations of products or services, and
  • invite all local business owners, press, and the local chamber of commerce for the ribbon-cutting.

Variation: Already been in business a while? Find anything to celebrate! Maybe you throw a party over being in business so many years. Or maybe you had a recent birth in the family. Or maybe you want to celebrate a key vendor or client. There are plenty of reasons to celebrate. Pick one and show people a great time.

Marketing Idea #48: Hold a Children’s Art Sale

Marketing Ideas Childrens Art Sale

Hold a children’s art sale. It may be as simple as having a local class draw on gift bags then selling those original artwork pieces to raise funds to sponsor a needy family for Christmas.

Better: A less labor-intensive way to get the same thing done would be to scan the artwork, and then create iron-on transfers of it. This allows you to sell more copies of each piece, realize greater profits, and maintain happier artists (and parents.)