sales letters | Marketing Ideas 101

Six No-Hype Copywriting Techniques: How to Be Lively, Appealing and Truthful in Sales Writing

by Marcia Yudkin A lot of my clients shrink from using hype in their marketing messages. Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust or credibility in the eyes of someone who is temperamentally or professionally skeptical. For instance, … Read more

Marketing Idea #103: Selling to Salons

Are you in the business of helping small business owners market themselves? A good place to start could be hair salons and spas. They tend to be a little more “cutting edge” (heh.. pun intended..) and may see the vision you paint more clearly. Before introducing yourself through a form letter, cold … Read more