Google Authorship: How to Get Your Picture into Google Search Results

Marketing Ideas Rich Snippet Results

You may have noticed a trend emerging when you perform a search in Google. Every so often, you’ll notice someone’s face comes up next to their post. At first, you may think, “Wow, they must be an authority. Google is even publishing their face!” Once the star-struck awe wears off, you may then wonder, “How […]

Perspiration Precipitates Performance and Other Marketing Lessons Learned

Marketing Ideas Douglas Criticism Quote

The following is a letter I received from a dear client, John Douglas, who also happens to be a talented local photographer. Over the past year, John has undergone the rigors of becoming an SEO-savvy entrepreneur. John is a model student; eager to learn, invested in his own success and quick to pick up the […]

Social Media Gone Bad: I’ll Like Your Page, if You Like Mine

Marketing Ideas Social Media Backliking

An interesting thing happened to me the other day. In the course of performing routine search engine marketing tasks, I received a message from someone who had just “liked” one of my Facebook fan pages, Marketing Ideas 101. The message read: “Hey, I just liked your Facebook fan page! Please like mine back!” ~ Random […]

Dispelling 7 Common SEO Myths

Marketing Ideas SEO Myths

(Excerpt from Ideas Online, as seen in the Marketing Ideas Academy, Module 4, Online Marketing.) Let us begin by dispelling a few myths about the art and science of search engine optimization (SEO). Myth #1: If you purchase a new domain with maximum information per square inch, you’ll rank higher in the search engines. Answer: […]

How to Use Blog Comments to Build Backlinks

Marketing Ideas Blog Comments

When conducting search engine marketing, the quality and quantity of backlinks leading into your website provide the search engines something upon which to base your authority metric, bumping you up in the search results. When making blog comments on sites that compliment your own, remember to mention your keywords 2-3 times, as well as your […]