Marketing Idea #79: Can’t You Read The Sign?

Marketing Ideas Signage

Consider the signage at your office or facility. Can a visitor find you easily? Can he find his way around your facility easily? Large buildings such as hospitals, office buildings, and malls often suffer from poor signage, creating a sense of unease and annoyance in their patrons. You know that even grocery stores can benefit […]

Marketing Idea #95: Signs, Signs, Everywhere There’s Signs

Marketing Ideas Retail Sign Road Sign

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called top-of-mind awareness. Top-of-mind awareness is built and reinforced through repetition. If you hold a retail store, 85 percent of your customers live or work within a five-mile radius of […]