Cloud Backup to Prevent Cyber Criminals From Stealing Your Data

cloud backups

Marketing your products and services online is one of the best ways to gain more customers to your business. People nowadays are interested to buy products online, but aside from our customers buying your products, there are also those who are interested in stealing your data. These hackers are indeed a major threat to your business. Once the damage is done, you can never undo it, but you can take precautions for it not to happen to your business. There are a few steps that you can take to protect your business data from violation or loss. When developing a data protection strategy for your business, below are a few things to keep in mind.

Cloud backup

An affordable and secure way to protect your data is to make use of existing cloud technologies. This simply means a platform that backs up your data online instead of storing it to a physical storage. Owners can access their data remotely through a secured login from the storage with encrypted connection. There are companies that offer cloud storage which you can purchase or subscribe to at a very reasonable fee. This is a great solution for small businesses.

Advantages of cloud backup

Saving your business data in the cloud comes with numerous advantages. For a start, it is an effective and affordable way to protect data since you never have to secure a physical location for this purpose. Secondly, you can access data through devices connected to the internet from any location. In the event of loss, the data can be quickly restored to your servers and computers. Data backup is done behind the scenes and it’s automatic so you never have to spend any time doing it manually. Most importantly, your business data will be safe from cyber criminals and other unauthorized access.

Factors to consider when choosing a cloud service

With numerous cloud backup service providers (such as Mozy, Carbonite and others,) you need to choose wisely the one that will offer the best solution for your business. For a start, you need to know the total data that you need to backup. Get the details of the specific type of files that need to be backed up so you can find a suitable solution. Other companies access their data through mobile phones, some cloud storage providers also offers security when accessing through mobile. If for some cases you need to access your data on mobile devices, you may want to consider choosing the provider that covers security for mobile devices. The most important factor to consider when finding the right cloud service provider is to research on their background.  Your data is the jewel of your business and you don’t want it to be on the hands of those you didn’t know. Find a provider that offers 24/7 customer support to take care of your needs.

Understand data vulnerabilities

Before you even take a step to protect your data, it is important to make changes that will protect your data internally from loss or unauthorized access. First, you need to understand that data is connected to revenue. All kinds of data in your business is at risk. With cloud backup, you get an affordable and simple form of data protection and recovery. Lastly, understand that you will only get peace of mind when the cloud service provider you choose is trustworthy and uses the latest technology to protect your data.

It’s never too late to implement a data protection strategy. Whether you are running a small business that experiences numerous power outages or a huge organization with a fully fledged IT department, cloud backup can help you mitigate risks and minimize any downtime.


Heidi Kim is a professional business consultant and legal researcher focusing on business laws. She is passionate in helping those who have any queries regarding business laws and how these may affect their respective businesses. Follow her on Twitter @gehreslawatty

Freelancing a Path to Freedom & Happiness

freelancing ideas

Setting up a freelance business is one of the best ways to put your skills to work in an environment completely under your control. Whether you start your own business as a part-time enterprise or as the primary way to make a living, it helps to know the steps to successfully launch a new venture.

Finances & Taxes

Before you start up your business, open business banking accounts separate from your personal accounts. After you register your business with the appropriate state agency, open a business checking account and apply for a business credit card. With small business credit cards from American Express, you can select from among a dozen different cards, depending on your needs. Whether you want to earn travel rewards, have the freedom to maintain a balance interest-free for 60 days or get cash back based on your purchases, you’ll probably be able to find the card with the features your new business needs most.

Though the IRS doesn’t require separate bank accounts for individual proprietorships, you’ll benefit from taking time to create different accounts for business expenses. You’ll have tax advantages and the ability to analyze your business performance more accurately. You will also have the ability to clearly see your personal financial status, independent of your business. Keep this in mind, too; if business and family finances are linked, it’s tougher to get a business loan. Lenders are reluctant to extend credit to an enterprise that seems to be just a hobby.

Hire a good CPA who can advise you on paying estimated quarterly taxes and keep track of and explain 1099s, the equivalent of a W-2 from an employer, from your clients.

Recordkeeping

Recordkeeping is an essential function of a successful business. Keeping track of billable hours and total time spent on tasks is easier through any of a number of software programs available. Harvest is an example of a time-tracking tool that also can create online invoices. Chrometa is another time-management tool.

Marketing

The next step is generating business. The best way to attract new clients is by networking. Make the most of your social media presence —through Linkedin primarily — but also through Facebook and Twitter, along with others you regularly visit, such as Tumblr.

This isn’t the time to be shy. Let everyone connected to you online know that you’ve hung out a shingle. Face-to-face networking is critical, too. Attend every networking event you can where professionals gather who may need your services.

Don’t forget business cards. It sounds counter intuitive in the digital age, but executives actually keep business cards, especially those that pertain to their business. Also create a website and include an online portfolio of your best work.

Become a recognized leader through blogging about topics related to your expertise and try to get speaking engagements, even at small meetings, suggests Freelanceswitch.com. To further position yourself as an expert in your field, volunteer to write a guest column in your local newspaper about a subject related to your new business.

Before you know it, you’ll have more work than you think you can handle. Too much work is the best problem you can have.

freelancing

Francis Miller is a freelance writer from Washington D.C., he follows current events like it’s his full time job.

Perspiration Precipitates Performance and Other Marketing Lessons Learned

Marketing Ideas Douglas Criticism Quote

The following is a letter I received from a dear client, John Douglas, who also happens to be a talented local photographer. Over the past year, John has undergone the rigors of becoming an SEO-savvy entrepreneur. John is a model student; eager to learn, invested in his own success and quick to pick up the strategies required to build success, both online and offline.

I asked John if I could share his letter with you. I feel his experience may resonate and help normalize others who may feel as he did as they attempt to break into their local marketplace.

As I mentioned to John, it is wonderful to see yourself progress toward self-confidence as a business person and professional. Yes, it’s hard to teach such things without the frustrating mechanism of time and the roller-coaster of the success/failure continuum. Take pleasure in recognizing your inner growth. Lessons like these are learned not just intellectually, but also at a cellular level, through life discovery. This means such valuable lessons become truly yours, adding onto the wisdom you already possess. You are richer today–both in the spirit and in the material–as a result.

In support of your efforts,

Matt Schoenherr

online marketing course divider

Hey Matt:
It’s been close to a year since we started working together. I thought I would share some observations with you. I have been seeing increasing activity and interest in my work as manifest by the number of requests I am getting now. Am I as busy as I’d like to be? Absolutely not, but I’ve learned to be patient. Some random thoughts:

  • Success is measured incrementally, and doesn’t happen according to your prescribed schedule. I have learned be comfortable with even modest gains. As you are well aware the last year has seen some frustrations on my part, largely because I was focusing on the success of others and not on my personal successes. I have learned to focus on myself and my abilities and not be concerned with the success or failure of others.
  • Don’t evaluate your success on the short term. It has taken me a while to assimilate this, and I’m sure you’ve told me this a number of times. Being an engineer, I plotted a linear regression of where I expected to be in a year with regard to web traffic. Am I going to reach my goal? I don’t know. Do I care? No.
  • “P cubed”. Perspiration precipitates performance. Gains are not achieved without some hard work and drudgery. I never imagined it would be so difficult to to get top ranking, and to hold on to decent ranking.
  • Web design is fun, but web maintenance is boring and mundane. The website design looks fantastic, and I am still happy with it today after nearly a year.
  • Word of mouth is the best advertising. I firmly believe that reputation trumps any search engine rankings or website designs. SEO is a way of getting your foot in the door and establishing yourself as a credible resource.
  • Does top ranking mean you are the best? Absolutely not. I have learned that you have to have faith in people and recognize that they will make decisions to hire me based on their criteria, and not my criteria.
  • Learn to see the difference between constructive criticism and destructive criticism. Appreciate the constructive, ignore the destructive.
  • Has it been worth the time, effort, and money? Absolutely! I would not be seeing the interest I am seeing without decent ranking on keyword searches. Thank you for your efforts.

Lastly, thank you for being patient with me in the last year. You have been my technical advisor, mentor, and (at times) my spiritual and psychological counselor.  =)

I am very appreciative of all of your efforts and assistance in the past year.

John Douglas
Photographer