Infographic: Mobile Market Domination

infographic mobile market header

Why Your Business Needs A Mobile Marketing Strategy People are no longer only relying on their computers or a landline to stay connected with friends, family, and businesses. Instead, people are using mobile devices to build relationships with others and make purchasing decisions each day. Click here to view an enlarged version of this infographic. […]

How to Effectively Use Twitter for Your Business

twitter for business thread

Media Bistro says 33 percent of the 200 million Twitter users follow at least one brand, and the top reason they follow brands, which could include your small business, is because they want discounts and deals, updates, exclusive content and customer service. Yet Forbes.com reports more than 60 percent of businesses surveyed who use social […]

Brand Conversations: Not Just On Your Twitter Feed

social media marketing

Are you in charge of running a company’s social media campaign? If so, you know that your brand receives all kinds of feedback from followers on social media. In day-to-day monitoring and community management, social media managers are faced with both positive and negative mentions about their brands. From complimentary praise to harmful attack, social media […]

Big Data and the Future of Digital Marketing

marketing big data

It’s no secret that the world of marketing has become increasingly sophisticated in the ever-evolving world of digital media. This new complexity is derived from marketing data becoming exponentially more massive and fueled by today’s discerning, fluctuating consumer base. Big data is here, and it’s changing everything. What is Big Data? We produce and consume […]

Social Media Gone Bad: I’ll Like Your Page, if You Like Mine

Marketing Ideas Social Media Backliking

An interesting thing happened to me the other day. In the course of performing routine search engine marketing tasks, I received a message from someone who had just “liked” one of my Facebook fan pages, Marketing Ideas 101. The message read: “Hey, I just liked your Facebook fan page! Please like mine back!” ~ Random […]