Celebrity endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. … Read more
As a small business owner or entrepreneur, by now you’ve hopefully come to the conclusion you don’t want to compete with folks selling their services for $5. So then, how to market a new business and build a brand? Here are a few ideas: First, I would consider your story. Why do … Read more
Collect testimonials from your best clients as a regular part of your follow-up survey process. Make sure you tell them you’ll be using all or part of their testimonials in your ongoing marketing efforts. Then, incorporate the best testimonials into every touch you have with your clients, such as invoices and marketing … Read more