Infographic: Can Celebrity Endorsements Influence Sales?

Celebrity endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions.

While the ROI on many marketing techniques is measurable, ROI on celebrity endorsements can be more difficult to quantify. There are many potential benefits associated with celebrity endorsements but there are also many potential pitfalls that need to be monitored carefully.

These pitfalls are created when you rely solely on one celebrity to promote your product. The reputation of your company is potentially in the hands of one person whose image can change overnight as a result of some celebrity scandal. Is it really worth running this risk?

As a result of this, the success of celebrity endorsements vary greatly and it really is a case of some working and others not. The importance of choosing an appropriate celebrity is paramount to minimizing the risk of negative publicity for your company. It is worth keeping in mind that the risks associated with celebrity endorsement can never be nullified completely, and reacting to the negative impact of celebrity endorsement will need to be dealt with carefully.

infographic celebrity endorsements

Click here to view an enlarged version of this infographic.

Embed This Image On Your Site (copy code below):

This infographic from Sign A Rama Toronto provides you with the statistics on how influential celebrity endorsement really is, as well as the stories behind the successful and unsuccessful celebrity endorsements throughout the years.

What are the best examples of celebrity testimonials you know? What are the worst?

How to Market a New Business


Marketing Ideas for Small Business

As a small business owner or entrepreneur, by now you’ve hopefully come to the conclusion you don’t want to compete with folks selling their services for $5. So then, how to market a new business and build a brand? Here are a few ideas:

First, I would consider your story. Why do you do what you do? Why are you personally invested in your clients’ success? Why have you chosen to make this your personal mission and what can you tell us about your personal mission? What is your ‘why’?

Further, what sets you apart from the other guy or gal? Why would people pick you? What makes you so special? Something does, so what is it? By answering these questions, you are beginning to develop your value proposition.

Testimonials are another useful tool. Go to past clients and ask them why they chose to work with you, what problem they were seeking to solve and how you provided the solution. There is a template here that helps with that:

Marketing Idea #89: Collect Testimonials

 
Don’t have any past clients yet? You may want to do some free work to build up your client porfolio. Once people can see others have trusted you in the past, it becomes easier for them to trust you. Think of this as building social proof.

Case studies are very similar to well-constructed testimonials in that they offer a description of the problem and then tell how you provided the solution and finally communicate the happy result.

Best recommendation: Share before-and-after stories. If you’re a writer, show the ad copy in its prior miserable state and then show the revised ad copy after you’ve finished with it. (“Feel the difference?  Here is how we saw conversion rates improve…” P.S. If you’re not tracking this yet, you need to start!) Another example could be for an orthodontist; here is the patient’s mouth before we fixed their snaggle-teeth, and here is the patient’s sparkling smile after the procedures were completed.

Finally, since we’re on the topic of building a brand, you may want to work through this short brand archetype quiz:

Branding 101: Discover Your Brand Archetype (Quiz)

 
The quiz results will provide you with three archetypes, listed in order of relevance. This will definitely help you determine the “flavor” you want your brand to exude. For instance, if you are a rough and tumble pioneer type, the Explorer archetype may be the archetype you identify with most. Once you know your archetype, you can ensure your ad copy, imagery and brand all align with that archetype, which strengthens your position in the mind of the consumer.

Okay, this should keep you busy for a while. If you have more ideas to share or have questions about applying any of these marketing tactics, leave a comment below!

In support of your efforts,

Matt

Marketing Idea #89: Collect Testimonials

Marketing Ideas Collect Testimonials

Collect testimonials from your best clients as a regular part of your follow-up survey process. Make sure you tell them you’ll be using all or part of their testimonials in your ongoing marketing efforts. Then, incorporate the best testimonials into every touch you have with your clients, such as invoices and marketing collateral (newsletters, ads, and so on). Remember: If you say it about you, it’s bragging; if someone else says it about you, it’s true.

Tip: Do you have a stellar client who would love to write you a testimonial but is always extremely busy? Offer to write it for her, and tell her if she approves, she may simply sign off on it. This allows you to mention the important stuff. The best testimonials state:

  • the problem the client was having,
  • why the client chose you,
  • what you did for the client, and
  • why others should choose you.

Below is a link to a form you can download and revise to help you collect testimonials from your customers. Enjoy!

» Click Here To Download The Testimonial Form «

 

Best Marketing for Realtors? Word-of-Mouth Referrals

Marketing Ideas for Realtors

As a group dedicated to finding people homes, realtors provide a pretty valuable service to others. One of the best ways realtors can drum up extra business is by going above and beyond for their current customers. Word-of-mouth referrals are one of the best forms of advertising and people will talk about their realtor for years; whether good or bad. At the close of a sale, make sure to also ask your clients for a testimonial for you to use in your marketing literature.