One of the chief concerns we have as website owners are how to drive traffic to our websites. Without knowing how to get more traffic, how else will we get more leads, make more sales and continue to make money online? There are a number of ways to get more traffic, so … Read more
Welcome to the December 18, 2012 edition of the Marketing Ideas 101 Blog Carnival. Blogging Bill Smith presents Breaking The Barriers Of Language With WordPress Transposh posted at Captured Technology, saying, “Some websites have good content however, not all of them get high rankings because of the different languages that people use … Read more
I’m continuing some consumer protection work covering Fiverr scams and the manner by which the popular Internet company continues to defend and support these scams. The initial portion of this post began as a response to a rather long thread in the WarriorForum and I’ve gone on to expound from there. Post … Read more
Driving traffic to your blog can be one of the most difficult things to do. With so many blogs starting up each day, it’s difficult to differentiate yourself and your blog from the others online and to culminate an effective online presence. While it does take hard work and perseverance, driving and … Read more
(Subtitled: Beware the $5 Traffic Gurus) I thought I was being smart. I thought I could pay someone five bucks and they would work their magic and funnel all sorts of traffic to my new blog. Of course, I was experimenting, but I had no idea what kind of a fail to … Read more
by Lucy Beer A low bounce rate is often cited as a hallmark of a good website–40% or lower is typically heralded as the goal–signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its … Read more
I’m not sure this ad achieves what Motorola and Verizon hoped to achieve. I don’t see people untethered by longer battery life; I see a digital culture of disconnect. No one is actually looking at each other. All eyes are on their phones. Yeesh. Is this what we’re becoming? The digitally divided?
by Marcia Yudkin A lot of my clients shrink from using hype in their marketing messages. Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust or credibility in the eyes of someone who is temperamentally or professionally skeptical. For instance, … Read more
by Joseph Fiochetta There are several critical times during a customer’s relationship where a decision is made–by the customer–to continue or discontinue interacting with a company. This may be the first bill, a customer service call, a retail experience, a Web site…any event that helps clarify the relationship with a particular brand, … Read more
One of the most important things you can do to improve your rankings in the search engines and directories (Google, Yahoo, Bing, DMOZ, et cetera) is to ensure your website is optimized in accordance with the keywords and key phrases you are looking to target. To “optimize” a website for search engine … Read more
LOL. From YouTube: “On the night of July 27th, 2012, a huge prank was pulled in New York City and this is the video of what took place. Brett Cohen came up with a crazy idea to fool thousands of pedestrians walking the streets of Times Square into thinking he was a … Read more
Offer to match your competition’s prices. Bargain shoppers thrive on being able to bring in your competition’s ads to have you beat the prices. There are a few things that work to your advantage here: Your regular patrons will be less likely to be swayed away from you because of price. The … Read more