Marketing Idea #79: Can’t You Read The Sign?

Marketing Ideas Signage

Consider the signage at your office or facility. Can a visitor find you easily? Can he find his way around your facility easily? Large buildings such as hospitals, office buildings, and malls often suffer from poor signage, creating a sense of unease and annoyance in their patrons. You know that even grocery … Read more

To Market Online, Know Your ‘Why’

Marketing Ideas Know Your Why

Question: When marketing online, I have always focused on marketing only one of my many services. Should I market something else? How should I market my business online? Answer: Many folks wonder how to market businesses online. I believe your starting point depends upon where your heart lies. If you’re in love … Read more

Marketing Idea #91: Send Reminders!

Marketing Ideas Send Reminders

Send reminders to refresh your clients’ memory of specific recurring events, such as dental appointments or subscription renewals. If you’re using direct mail (postcards, letters, and so on), have your clients fill out the address information for their next reminder at the time of checkout. Tip: Go one step further and hand … Read more

Marketing Idea #95: Signs, Signs, Everywhere There’s Signs

Marketing Ideas Retail Sign Road Sign

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called top-of-mind awareness. Top-of-mind awareness is built and reinforced through repetition. If you hold a retail store, 85 percent of your customers live or work within a … Read more

Google Analytics 2012 Report Templates (Some Assembly Required)

Marketing Ideas Google Analytics Report Templates

Thank you, Google. Thank you for offering us such great value over the years. Thank you, especially, for Analytics. Google Analytics has been a mainstay in our statistical web traffic reporting for years! You were our main constant, Google. You made reporting on client website traffic easy to implement and automate. Thank … Read more

3 Reasons You’re Not Building a Mobile App

Marketing Ideas Mobile Web Apps

According to Tonia Zampieri, Mobile Strategist at Atlantic BT, “a full 50% of US adults own and use smartphones. This number jumps to over 75% for those under 44 years old. These numbers are only going up…” Yet, many organizations still have not chosen to enter the mobile fray. Here are a … Read more

Marketing Idea #82: Business Card Brochures

Marketing Ideas Business Card Brochures

A great rule for a brochure is, “If you can’t say it all on a business card, you shouldn’t say it at all.” (Okay, so it’s not really a rule, but it should be.) Distill what you want to say about your product or service and fit it on a business card. … Read more

Marketing Idea #84: Using Billboards as Brochures

Marketing Ideas Billboards as Brochures

Why is it you occasionally see billboards that attempt to be brochures? Is their message so important that it couldn’t possibly be distilled down into a couple brief phrases? Is their key message so complex? When you get ready to make your billboard investment, don’t insist your billboard become more than a … Read more

Marketing Idea #7: Start Joking Around

Marketing Ideas Use Humor

Use humor in regard to your product or service. Poke fun at yourself and get your message across at the same time. Humor relaxes us. It invites us to let down our guard and have fun. If you associate your brand with a Jester brand archetype (also known as the Fool or … Read more

Social Media: Average Time Spent

Marketing Ideas 101 Social Media Stats 2012

Average minutes per visitor to social media sites. Facebook (405) Tumblr (89) Pinterest (89) Twitter (21) LinkedIn (17) MySpace (8) Google+ (3) Does not reflect mobile usage. World-wide data as of January 2012. Sources: comScore, The Wall Street Journal, Twitter.com. How much time to you spend on these social media sites? Any … Read more

Marketing Idea #20: Donate to Charity

Marketing Ideas Donate to Charity

Donate your products or services to a charity auction. In doing so, you add value to the fundraiser while promoting yourself. Furthermore, the fact you’re willing to offer your time for a good cause can only help your own cause, and you just might be helping someone who wouldn’t have been able … Read more