The Two Flower Merchants

tale of two merchants

  ne day, two flower merchants set up shop next to one another. They opened for business on the same day, carried the same lovely selection of aromatic flowers, and maintained similar prices for their marvelous plants. Both merchants took great care with raising their plants and both were kind and courteous … Read more

Infographic: Strategic Digital Marketing Guide for SMB

infographic strategic digital marketing guide for SMB header

Digital marketing can be a daunting concept for small and medium-sized businesses (SMBs). After all, it involves a lot of intricacies that may be too overwhelming for a SMB owner to understand right away. Thus, it is set aside to favor a more classic or known traditional marketing process. However, digital marketing … Read more

Cloud Backup to Prevent Cyber Criminals From Stealing Your Data

cloud backups

Marketing your products and services online is one of the best ways to gain more customers to your business. People nowadays are interested to buy products online, but aside from our customers buying your products, there are also those who are interested in stealing your data. These hackers are indeed a major … Read more

The Birds and the Dragon

fable of the birds and the dragon

Once, there were three birds who shared the tallest tree in the forest; a sparrow, a jay and a cardinal. Though they lived in the same tree, these birds lived very different lives. Among the lowest branches, the sparrow struggled, seldom having enough to eat, and often settling for the leanest worms … Read more

Lead Generation in a Mobile World

lead generation in a mobile world

In the world of sales, there are two goals for your marketing plan: positive brand awareness and lead generation. Today’s internet-based society and mobile device usage has blended these two objectives into one overarching business conversation that needs to be navigated wisely to achieve the desired results. The New Landscape Online advertising … Read more