What Promotional Products You Should Use for Your Next Website?

promotional products

Using promotional products for your business is one of the most low-cost marketing methods that can be utilized well to reach out to more potential customers and connect with them in an efficient way.  These products tend to go by various names including swag, schwag, or tchotchke. Even established businesses and brands use this … Read more

11 Types of Difficult Customers

11 Types of Difficult Customersq

Create brand loyalty through ease of use    An often quoted and now legendary study from the Harvard Business Review (HBR) led with the provocative headline “Stop Trying to Delight Your Customers.” The thesis of the study is that companies are wasting large swaths of time expending energy on providing “exceptional service.” … Read more

Good News Stories That Will Build Your Brand

Brand Building

The key to having a successful and sustainable business is to build a brand that consumers know and trust, but just how do you do that? Certain elements have to be in place: you must have a great product or service that answers a real need from consumers or other businesses; you … Read more

Classic Online Marketing Methods Still Used Today

Marketing Methods

Not every technique for marketing your website is the latest, greatest thing. Some marketing methods have stood the test of time even if they have evolved too. Mailing lists are still useful because people do still open their email. Adding comments on a peer’s blog is also a good way to add … Read more