When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called top-of-mind awareness. Top-of-mind awareness is built and reinforced through repetition.
If you hold a retail store, 85 percent of your customers live or work within a five-mile radius of your business. When driving to and from work, school, and shopping, they pass your location some fifty to sixty times a month. Your sign should be designed so that it commands their attention every time they pass.
That’s how signs help build top-of-mind awareness and brand your business. To further this effort, make sure your sign is included as part of your overall marketing strategy.