Quote: “A hero has faced it all; he need not be undefeated, but he must be undaunted.” ~ Andrew Bernstein
Motto: Where there’s a will, there’s a way.
Driving desire: to prove one’s worth through courageous acts
Goal: expert mastery in a way that improves the world
Greatest fear: weakness, vulnerability, being a “chicken”
Strategy: to be as strong and competent as possible
Weakness: arrogance, always needing another battle to fight
Talent: competence and courage
Also known as: warrior, crusader, rescuer, superhero, savior, soldier, dragon slayer, the winner and the team player
Hero archetypes in the wild:
- inventions or innovations that will have a major impact on the world
- help people be all they can be
- solve a major social problem or encourage others to do so
- have clear opponent you want to beat
- underdog or challenger brands
- products and services that are strong and help people do tough jobs exceptionally well
- differentiate from competitors with problems following through or keeping their promises (“brand enemy” positioning)
- customers see themselves as good, moral citizens
Archetype examples: Nike, Superman