Many companies have made mobile apps their number one priority in 2019 and there are many choices available to them to make it happen.
However, due to the ever-growing number of options, it’s getting more difficult to choose the right option.
This article will discuss the native mobile app development approach and show 5 reasons why they are still the real deal this year.
Bit first, let’s explain what this is.
What Does Native Mobile App Development Mean?
Native mobile app development describes when an app is created for a specific mobile operating system. Users will be able to download and install the app from a device’s mobile app store. For example, an app designed for iOS will be available from the App Store.
Different programming languages are used for different systems. In terms of iOS, the developers will use Swift or Objective-C, while apps developed for Android will be coded in languages like Java or Kotlin. There are also separate development tools and interface elements provided by each platform.
Overall, native app development has more benefits compared to other types of app development.
In 2019, businesses must have mobile software, especially considering that nearly a third of all searches on Google are made on a mobile device.
Therefore, business owners must know the advantages and challenges of each mobile app development process.
So with this in mind, here are 5 reasons why native mobile apps are the real deal in 2019.
1. Native Mobile Apps Perform The Best
If you are looking for the optimal app performance, native mobile app development is the only way forward. Native applications are the most efficient because they are tailor-made for the platform they’re running on.
This also makes them incredibly fast and responsive. With core APIs and unique programming languages, each native app is compiled to make use of the individual device’s speed and software. As a result, it doesn’t take native apps to load, with the visuals, audio and core content stored in the device as you navigate your apps.
2. Native Mobile Apps Are Very Interactive
Per Digital Authority Partners, 80% of mobile apps end up being abandoned just after their first use. One of the reasons for this is due to poor interaction capabilities.
No other form of app development comes close to native app development in terms of input and output. Everything runs clean and smooth, making it feel like they are part of the device’s operating system itself.
The result is a very satisfying user experience, which is perhaps the best advantage of them all.
Each platform has specific UI standards to meet. Native mobile apps are created specifically to meet these criteria, meaning that they are completely natural. When a user is in control of a native mobile app, they can understand how to use it almost instantly.
3. Native Mobile Apps Are Safer Than Other Apps
Native mobile apps make it easy to use multi-factor authentication methods. When they are within the app, they have access to the phone number too, making easy add another level of security.
Certificate pinning is also possible with native mobile app development. Apps can have their own certificate embedded, rather than relying on a third-party service to provide protection.
Furthermore, API calls are also exposed to risk depending on what you’re doing, rather than based on the URL of the website. Checking the risk is a lot harder in a web browser as it will have to be coded into every app.
However, in a native app, the risk assessment remains in the local infrastructure. In turn, the cost of ownership decreases and developers can implement security measures without having to break the code open.
Finally, web browser security is often compromised with convenience. On the other hand, in a mobile app, this is never the case. Thumbprints can provide convenient authentication and use SSL too since it can also be stored within the app.
4. Native Mobile Apps Can Give Access To All Device Features
This next reason why native mobile apps are the best is that their benefits can be applied directly to the specific platform. This doesn’t apply to just software, but also direct access to the device’s hardware such as the camera or the microphone.
Again, this ties into providing the ultimate user experience. One practical example of this is push notifications from iOS app development.
5. Native Mobile Apps Have Fewer Bugs
It’s easier to maintain multiple applications in separate code bases compared to maintaining them in a single code base. Therefore, fewer bugs occur during native mobile app development.
Development tools such as Cordova can be used across platforms, slowing down development and the hardware, meaning a worse user experience. This can be seen the most during times when the latest versions of iOS or Android are available to download.
On the other hand, native app development teams can build their apps with all the latest features of the new operating system as they can access the software development kit (SDK).
Once the OS has been updated, users will also get updated apps without having to go through an irritating phase of not having the right specs to keep up with the new system.
The Bottom Line
While iOS and Android app development are expensive, the pains are only felt during the early phases. If you think long-term, the costs are minimal if you get it right from the beginning.
Native mobile apps provide a personalized user experience as they run faster and can leverage all the device’s features, including the hardware. The end result is an extremely satisfying app that runs quickly, is extremely responsive and reliable upon launch.
Using native mobile app development will increase your conversion rate in appropriate app stores. Great user experience translates to better reviews, helping to boost your app store optimization (ASO) and customer loyalty.
As customers expect more from their mobile experience, it’s never been more important to meet their demands. Native mobile app development is the way forward.