Social media is the new frontier in digital business branding. In 2018, there were close to 2.7 billion people on social media, and this number will rise to 3.1 billion by 2021. In the U.S, at least 69% of adults are on one social media network.
Building your brand in the digital platforms has proven to be one of the toughest tasks for new businesses. For this reason, these social media numbers should excite every suave business owner.
Branding and Social Media
Branding efforts give your company recognition, visibility, authority, and all these generate new customers. Investing in branding will create trust in your business while also supporting your advertising campaigns.
With the numbers on social media growing, taking your branding efforts to these platforms is a no brainer. Your target customers are on social media networks, and if you want them to learn about your brand, this is where to find them.
If you need business assignment help for your paper or you wish to start leveraging social media for your branding strategy, below are some crucial factors to remember:
1. It Is Not An Overnight Success
There’s a perception in the business world that social media can solve all problems. In branding, many business owners believe that social media can make their brands popular overnight.
Many businesses have invested heavily in creating platforms on every social media network, yet there are no results to show. You have to appreciate that social media comes with its own challenges.
You need a strong strategy to start building relationships gradually. While some brands gain overnight success, they use unethical means which end up hurting them or giving no ROI.
2. You Don’t Need Every Social Media Network
One of the biggest myths out there is that for your branding efforts on social media to work, you need a presence on every network. You will find some brands promoting themselves on Snapchat while their target audience isn’t on this platform.
You have to appreciate that not every social media network can work for your company. Before you start your social media branding campaign, carry out audience research, and find out where your target customers are. This is where you should concentrate your efforts.
3. You Need Strategy
Why have you opted for social media and not other digital marketing platforms? This is the main question that forms the foundation of your social media branding strategy.
You have to define your objective, identify your audience by creating personas, and research your competition and check what they do.
Your strategy is crucial for the success of your campaign. It is the roadmap that will guide everything you do during the campaign.
4. Goals And Objectives Are Essential
The biggest pitfall for social media practitioners is a failure to identify goals and objectives for their branding campaigns. Many businesses jump onto the bandwagon and hope to reap from the growing social media numbers without any strategy. Such campaigns fail terribly.
You have to differentiate your approach from that of an ordinary social media user. For you, it is not all about fun because your brand’s future depends on your efforts. The popular SMART (specific, measurable, attainable, relevant, and timely) goal-setting strategy is a good start for your branding campaign on social media.
5. Social Media Is Not A “Set And Forget” Tactic
Many brands join the social media fray with a lot of enthusiasm, but this fizzles out immediately. Once they post some impressive images about the brand, everything goes quiet. After all, what else do followers need?
The greatest mistake in social media product branding is the “set and forget” mentality. You have to remain visible through different activities on your social media networks. Your target audience will see you and remember your brand.
6. Visual Branding Is Key
To succeed in social media branding, don’t just tell but show the audience your brand. Visual branding is crucial in social media, and it must be consistent.
Use images and videos that reflect your brand’s theme. The idea is to make your brand instantly recognizable over time.
7. You need a Voice
When you start leveraging social media for branding purposes, you have to develop a voice that reflects your brand.
To find your social media voice, consider your brand’s culture, target audience, and authenticity. Make sure you remain consistent with your social media voice.
For your social media branding campaign to work, you need to identify your audience, the best platform, and your goals and create a voice for your brand. When planned efficiently, social media can boost your branding efforts and grow your brand’s visibility in the long-term.