Over 47 million senior citizens currently reside in the United States. In some cases, an aging American may find themselves unable to perform routine daily tasks due to declining health. The best way to provide a senior with the help they need is by finding a reputable and affordable nursing home facility.
If you are the owner or manager of one of these facilities, finding a way to attract more seniors is a must. One of the best ways to accomplish this is by creating an online presence for your nursing home. The first step in creating an online presence for your business is having a website constructed.
Once the website is built and functional, driving more traffic to it should be your main priority. Here are some of the things you need to do when trying to build an audience for your nursing home’s website.
1. Setting Up a Google My Business Listing is Important
The only way to drive more traffic to your nursing home’s website is by learning more about Google and the tools they have available. A Google My Business listing will help you attract more attention when nursing homes in your area are searched for by consumers. Studies show that a properly optimized Google My Business listing can attract seven times more traffic than an incomplete listing.
When filling out this listing, be sure to put your website link in the right place. Not only is a Google My Business listing great for increasing website traffic, it can also help you increase the number of visitors you receive in person. Some individuals would rather get your address off of your listing and visit the facility to see what it has to offer.
2. Creating an Informative Blog is a Must
If your main goal is to build an audience for your nursing home’s website, starting a blog is a good idea. Modern consumers are hungry for information and providing it to them via well-written and engaging blogs can be powerful. People who are on the fence about using your facility can be swayed if you provide them with the feeling that you are an industry leader.
The only way to position your company as a leader in the nursing home industry is by creating blogs about relevant topics. Trying to cover any and every subject under the sun in your blog may lead to potential customers getting turned off.
If you don’t have the time to create and implement content or digital marketing campaigns on your own, seeking out information from Lead to Conversion is a good idea. With the help of these marketing professionals, increasing website traffic and sales leads will be a breeze.
3. Post Various Types of Content
One of the biggest mistakes you can make when trying to build an audience for your nursing home’s website is resting on your laurels when it comes to content. While a well-written blog can attract attention, you need to mix it up a bit. Creating videos for visitors to your website is also a good idea.
These videos should focus on what your facility offers. You should also do a few interviews with current residents to provide social proof to potential customers. In most cases, you will need to hire professionals to film and edit these videos to ensure their success.
4. Don’t Ignore Mobile Users
An overwhelming number of people use their phone or tablet to access the Internet. If your website is not optimized for mobile devices, you may inadvertently alienate this demographic. This is why working with a knowledgeable and experienced web developer to make your site responsive is a good idea.
Google recently announced that its algorithm would be ranking responsive websites higher on search engine results pages. The longer you wait to make this change, the more potential sales leads you are ultimately losing.
5. Promote Your Website Content on Social Media
Some nursing home managers think that simply creating new content for their website is enough to attract more traffic. While new content is a good thing, you have to promote it before the traffic starts to increase. The best way to inform the general public about this content is by posting about it on social media.
Websites like Facebook and Twitter receive millions of visitors each day. Advertising your new content is a great way to increase website traffic and spread awareness of your brand.
Working With Marketing Professionals is Beneficial
Unless you have lots of previous marketing experience, you will have a hard time building an audience for your nursing home’s website. This is why finding professionals to help with this complicated process is so important.