Planning A Social Media Campaign

When it comes to planning a social media campaign, one of the most important things to do is plan. You need to plan what you are going to say, when you will say it, who you are going to say it too; and these are just the basics of the exercise! As you will find out below, social media and SEO in Brampton share a strong connection.

Before You Begin

Before you actually start your social media campaign, there are several key pieces of research you will have to do first. Let’s take a look at each one in turn.

SEO Research

Brampton SEO research begins with understanding your target audience and what they search for. What is an average user’s intent when they search? Is it to find and purchase a product, learn more about the industry or compare top brands? What keywords and phrases will appeal to them? Asking these questions will get you started on the next step in your research, namely:

Audience Research

Your social media campaign’s audience should be your chief focus, not just in research but throughout the campaign. When performing research, however, focus on what motivates them. If your audience is political, consider how you can have conversations that don’t become debates and avoid touchy topics. Or, if your audience doesn’t want to be “sold”, make sure your posts feel organic and appeal to more than their purchasing sensibilities.

Platform Research

Your final piece of research, when it comes to SEO in Brampton and effective social media, is the platform research. Now, experienced digital marketing companies will already have a firm grasp on which platform is likely to drive engagement and help build a community. Without this information, though, you could be trying to grow a brand in all the wrong places.

Social Media Apps Logotypes Printed on a Cubes

During the Campaign

Once you’ve completed your campaign and decided what posts to use, the next step is launching the campaign. Many people think this is the end of their responsibility and kick back, waiting for comments and likes to flood in. However, this can be the most critical stage of the whole process.

User Engagement

It isn’t enough to write something catchy and interesting. You have to follow-up with thanks when people mention it, clarify the meaning and get into the comments section of each post. When your users see that there is actually a human involved on the other side of the screen, not only do they moderate themselves to some extent, but they are also more willing to engage with your brand.

Adapting your Strategy

Sure, you’ve done all your research beforehand. You know what SEO in Brampton demands and are confident that the posts you chose will get conversions. But, every community and person is different, so what if there is a problem? Without monitoring your posts and seeing how they perform, you might miss critical oversights long after you could’ve made a difference.

After the Campaign

Once your campaign concludes, the bulk of the work is done. You have probably gained some new followers and maybe even got some conversions. Now is the time to reflect and think about how you can improve for the next one.

Post-campaign Analysis

During your post-campaign analysis, ask everyone involved what they thought of the process. Your marketing team will often have valuable insights, and your clients may be able to provide further information about customers who actually visited their store. Combining all of the information from a live run better prepares you for what to expect on the next social media campaign.