How to find a reliable business partner in the gaming industry?

Businesses had to learn to adapt to a new reality after three years of the pandemic. These adaptation processes include finding new and reliable business partners. Unfortunately, it has become complicated over the last few years, so many companies have changed their views and methods of finding business companions.Most entrepreneurs still try to maintain partnerships with companies they have been doing business with for years. And this is a good sign because it means they have valuable experience managing all risks and resolving issues collaboratively. However, it is crucial to remember the value of developing and expanding new strategic partnerships because it allows businesses to stay ahead of the curve and provide added value to their customers.

Exhibitions and conferences are the best places to find new partners in most industries. Registration has officially opened for the return of ICE London, which will be held at ExCeL London from 7 to 9 February 2023. This event is rightfully considered one of the leading gaming exhibitions, providing an opportunity for integrated business development, new partners, and customer attraction. This year, BETER will participate in the event again, being the industry’s leading provider of next-gen content and data, spanning fast sports, esports, live casino products, and gaming solutions.

BETER’s high-impact products at ICE London 2023

At the largest gathering of gaming professionals, the company is going to showcase its product verticals: BETER Esports, BETER Sports, BETER Live, and BETER Gaming:

  • BETER Esports covers 450 global tournaments offering both in-play and pre-match content, equipped with complete data from its partner Bayes Esports. Also there are fast efootball, ebasketball, ehockey, CS: GO tournaments of ESportsBattle.
  • BETER Sports provides live streams, live data, and odds for more than 9,000+ Setka Cup events a month: table tennis, badminton, and 660+ Asian Basketball League matches per year.
  • BETER Live offers the most exciting live casino games for various audiences: Gravity Blackjack, Andar Bahar, Sic Bo, Bet on Teen Patti, and more.
  • BETER Gaming provides top-notch products that utilize a provably fair algorithm to ensure the fairness of games.

Cooperation with BETER provides global betting operators and sportsbooks with next-gen sports, esports, live casino, and gaming products that take their business to the next level and enhance players’ betting experience.