As the popularity and demand for cannabis grow, retailers need to be ready to face the competition in the market. Having a broad range of quality products is not enough to acquire and retain customers. You need to think outside the box to achieve your growth goals and stand out in the competitive landscape. It becomes even more crucial in the new normal when consumer expectations are bigger than ever. A little extra can take you a long way ahead on the road. Here is the best advice cannabis retailers can use in 2022 and beyond.
Take a targeted approach
Success in the retail domain is mainly about taking a targeted approach. Start by defining your target market and using segmentation. You can create buyer personas to ensure that your products and services match their expectations. Segmentation helps you separate the broader market into sub-groups. This way, you can fine-tune your offerings and strategies to create deeper connections with buyers.
Create a brand personality
Branding is a crucial aspect of cannabis retail presence. Since consumers use your products for recreation or well-being, your brand’s personality matters to them. Think beyond elements like logo, fonts, and colors because they only make you recognizable. A story and personality are the elements that make people connect with your brand emotionally. Create an empathic storyline about your products, services, people, and values. Showcase it across your marketing channels to gain interest and trust.
Prioritize customer experience
Selling cannabis is tricky because there are still some stigmas to overcome despite the legal status of the herb. Prioritizing retail customer experience is the key to getting the sales churning. Ensure that customers are comfortable and confident from the moment they step in. A point-of-sale software like posabit can be an asset for a retailer who wants to go the extra mile with customer experience. It empowers you with features like customer profile management and purchase history, and you can use them to enhance their experiences.
Go the extra mile with e-commerce
Beyond providing buyers with excellent in-store experiences, go the extra mile with e-commerce. Online sales kept retailers afloat amid the pandemic, and people are hooked to the convenience it offers. You must offer excellent e-commerce services to consumers to stay ahead of the pack. Revamp your website, provide top-notch delivery services, and offer the convenience of curbside pickup. Since the virus is still around, these elements are the mainstay of sustenance and growth.
Integrate education for customers
Even as cannabis is legal in many states, new consumers have some apprehension about embarking on the journey. Seasoned sellers always have questions about new products, consumption methods, and legal regulations around cannabis. Integrating education with shopping experiences can make you a favorite for buyers. Having qualified budtenders in-store is a good start. Do not forget to share valuable content on your website.
The cannabis retail game is easier than you think, provided you are willing to embrace creative thinking and industry trends. Follow these tips, and you can ace sales and growth in 2022 and beyond.