Cannabis is one of the fastest-growing industries in America. It’s projected to grow by leaps and bounds over the next decade, with some estimates suggesting that it will be a $50 billion industry by 2026. With such rapid growth, it’s no surprise that more and more people are interested in getting into this lucrative market. But how do you get started, Where do you start, and what should your first steps be?
One way is to promote your cannabis products on Instagram. If you want to know about best practices for using Instagram, the best types of posts, which should be tagged, or anything related to promoting your business through social media channels, then keep reading.
What is Instagram, and how does it work?
Instagram is a social media platform that allows you to share your photos, video clips and stories with people from around the world. Facebook owns Instagram, which means that any posts you make are easily shared on other platforms – such as LinkedIn and Twitter – for exponential reach.
Instagram is, therefore, an ideal space to engage with potential customers, demonstrate your expertise and grow your following.
So what’s the benefit of Instagram for cannabis businesses?
Well, it’s a prevalent platform with young adults – over 80% of the site’s user base falls into this demographic (compared to 50% on average). This makes it a great place to connect with potential customers and build a community of followers. In addition, some unique features make Instagram an ideal channel for cannabis businesses. For starters, you can post various content it’s not just about photos (though there is plenty of scope for those). You can post videos, quick clips and even stories to keep your audience engaged.
Once you’ve built up a following on Instagram, it becomes an ideal channel to promote your product or service. The app makes it easy for brands to share promotional offers and discounts with their followers, incentivising them to take action and make a purchase. It’s also possible to run influencer marketing campaigns, where you work directly with influencers to get them to promote your product on their profile.
The best types of posts for your account
So, you have a business and a profile – how do you make the most of this opportunity? Several types of posts can be highly effective when it comes to driving engagement.
First up is imagery. Instagram allows users to post both photos and video clips, so there’s limitless scope for showing off your product in different scenarios. Finding ways to include your brand in these images is essential to make the most of this opportunity. One way of achieving this could be through custom cannabis bags and packaging. These make it easy to show your brand name and logo in almost every image, thus ensuring optimal visibility for potential customers.
When to post what type of content on your account?
It would help if you tried to post a mix of photos, videos and stories. It’s also important to keep things interesting so you can try running contests and quizzes for your followers. Asking them questions about your product or its use could help you gather the information that you can later use to tailor your marketing campaigns even further.
It might be worth running contests that promote a bit of interactivity. For example, you could ask followers to post photos of themselves using your product and then use these images to create an infographic or collage. This way, not only will you get more exposure for your account, but you can also collect the information needed to generate valuable leads in the future.
How to get followers on Instagram
Building up a following on Instagram is about creating exciting content and finding the right people to share it with. You can post images of your product and use relevant hashtags to find the target audience to get started. You should then monitor who is sharing your posts, using this information to tailor your content and reach even more people. You could also consider using Instagram ads to drive traffic to your profile if you’re looking for a quick way to boost your following.
One of the best ways to use this channel is by working with influencers: people who are already posting content on the platform and who have a large following that overlaps with your target demographic. By getting an influencer involved, it’s possible to reach many people in a single day, which can ultimately lead to valuable sales.
The best types of posts for your cannabis account are imagery, videos, and stories. It’s also important to keep things interesting by running contests and quizzes that gather the information you can later use. The most effective way to get followers on Instagram is to post images of your product with relevant hashtags to find the target audience you’re looking for or monitor those who share your posts. These techniques are all great for growing your brand, but to maintain followers, you must also have a strong product because, in the end, your product is what will keep people coming back for more!