Pros & Cons of ChatGPT? Is it Helpful to Write Seo Optimized Content?

ChatGPT is an AI-enabled platform that allows users to have natural, bidirectional conversations. It was launched by OpenAI in November 2022. It has the potential to be a useful tool in many different contexts, but it also comes with a few drawbacks.

What are the Pros & Cons of Using ChatGPT?

On the plus side, ChatGPT is user-friendly and offers easy integration into existing systems, making it ideal for businesses that need to create automated customer service bots quickly. It can provide quick responses to customer inquiries as well as provide helpful suggestions and recommendations in an engaging way. Additionally, ChatGPT allows for conversation customization so the user can tailor it to their individual needs.

However, one downside of using ChatGPT is that it only really supports basic conversations – deeper or more complex ones are usually outside its scope of capability. Another potential downside is that since it is AI-enabled, there’s always a chance of learning curve delays or unexpected scenarios which may cause disruption in creating SEO-optimized content.

Let us discuss the pros and cons of using ChatGPT in more detail:

Pros of Using ChatGPT

ChatGPT, a.k.a. Chat Generation and Prediction Tool, is an artificial intelligence (AI) based chatbot technology that uses artificial intelligence techniques to generate and predict user conversations. Here’s how this technology is helpful in the current marketing and business scenario:

Immediate Responses

One of the advantages of ChatGPT is the immediate responses it provides. By utilizing AI techniques, ChatGPT can quickly generate meaningful responses and conversations for a much faster experience than a human would be able to provide.

Enhance Customer Service

This could prove invaluable for customer service, where customers expect prompt answers to their queries. For example, ChatGPT can respond to customers’ questions and provide up-to-date information on products and services in a timely manner.

Save Time

Without needing to spend hours pondering, you can immediately come up with ideas for your content. ChatGPT can assist you to generate fresh content ideas when you are experiencing writer’s block. This is extremely helpful when you have to write a lot of content quickly.


Another advantage of ChatGPT is its cost efficiency. As opposed to employing multiple customer service agents, businesses can use ChatGPT to reduce this cost significantly. Additionally, ChatGPT is a self-learning chatbot, meaning it can be trained to continuously improve the quality of automated responses over time.

Cons of Using ChatGPT

Many businesses are turning to ChatGPT as a convenient and efficient way to create content they might not have the time or resources to produce on their own. However, there are also certain potential drawbacks to using this type of tool.


The AI function of chatbots is often limited by the amount of data fed into the system. This means that ChatGPT may struggle to answer questions that it has not seen before, potentially leading to unsatisfactory customer experiences.


ChatGPT conversations can often feel robotic and lack personalization, unlike human conversations. After all, the content created by ChatGPT is not vetted for accuracy. As the tool is completely automated, it can have a hard time understanding the context and nuance of certain topics.

Difficult for Beginners

ChatGPT is not necessarily user-friendly and inserting content can be complicated. Users might find it difficult to understand the various features and settings, or they might make mistakes while inserting content that results in unnatural or misaligned text. This can lead to inaccuracy and frustration potentially putting users off the tool altogether.

Can ChatGPT be used to Write Seo-Optimized Content?

ChatGPT is a powerful tool that can be used by Content Writers to produce content and boost SEO rankings. It takes in natural language input and then turns that into structured data based on a detailed understanding of the topic. It could be interesting to use ChatGPT to produce a content brief or overview.

But, is it really reliable and capable to replace so many writers working out there to produce the most authentic content? What about Google’s AI detection and webmaster guidelines about AI-generated content?

In a Tweet, Google’s Danny Sullivan said, “We haven’t said AI content is bad. We’ve said, pretty clearly, content written primarily for search engines rather than humans is the issue. That’s what we’re focused on. If someone fires up 100 humans to write content just to rank, or fires up a spinner, or an AI, same issue…”

So as long as your content is focused on solving people’s problems and beginning value to Google itself, you can use tools like ChatGPT for content writing. However, if we talk about SEO-optimized, there are a few things you need to consider.

  • Sometimes, you may need to add keywords to your content manually.
  • You may need to work on headings, meta tags, keywords, and links that are optimized for specific search terms.
  • Remember, ChatGPT doesn’t always give accurate references so you’ll have to reverify any links you’re adding to your content.
  • You’ll need to create any media/images and incorporate social media links to make content SEO-friendly.

In conclusion, ChatGPT has both advantages and disadvantages that should be considered when deciding whether or not to use it. On one hand, it provides businesses with cost-efficient, immediate responses and is self-learning, however on the other hand there are flaws due to data limitations and errors, as well as a lack of human-like personalization. Ultimately, it will come down to the specific requirement of the business with the advantages and disadvantages of ChatGPT needing to be weighed before deciding whether to utilize it.


If you’re looking to boost the SEO of your business website through well-written content, you should work with an SEO company. They can help you with quality content as well as other technicalities of search engine optimization.