In the last three years, brick-and-mortar stores have changed significantly. Customers now follow social distancing and avoid visiting the physical stores as much as possible. Instead, online shopping has become appealing and convenient to customers. Needless to say, this change in consumer behavior has taken a toll on in-store shopping.
Now, attracting foot traffic to elevate sales has become crucial for your business. To accomplish this objective, you need to develop and implement a robust retail marketing strategy. Below are a few techniques that you can consider:
Creating An Appealing Storefront
The retailers generally neglect the storefront as they focus more on the store’s interior. However, passersby or potential customers are likely to create the first impression about your business by looking at its storefront. Therefore, you should consider improving the display and storefront- making it more inviting.
For instance, make sure the windows and walls are painted, the sidewalk is cleaned, lights are working properly, and store signs and logos are clearly visible. These minimal steps will make your store stand out from the rest and attract foot traffic.
Focus On In-Store Automation
In-store automation is crucial for retailers as it provides quality customer service and improves staff efficiency. For instance, Electronic Shelf Labels help save the time required for changing the product prices manually. The cloud-based applications enable store connectivity and offer quality service to potential customers using real-time data.
In fact, the benefits of Electronic Shelf Tags are not limited to automatic price display and quick responsiveness. Instead, the large color display of electronic shelf tags or labels can provide more information to the potential customers, such as product availability, reviews, or legal mentions. Overall, store automation will ensure that your customers revisit and drive more sales.
Develop An Online Presence
Even if you own a brick-and-mortar store, creating an online presence of your store is an integral part of retail marketing strategy. Understand that online presence helps elevate brand awareness and drives more sales opportunities. Are you wondering- how?
Well, there are numerous ways to create an online presence. You can create your page on social media handles such as Facebook, Instagram, TikTok, and more. You can also create a Google My Business account so that when your target audience searches online, your store’s name pops up on search results. It will encourage people to visit your store if they need anything.
Manage Store Inventory
According to a survey, 43% of the customers complain about Out-of-stock (OOS) products during in-store shopping. Unavailable products discourage the customers from making any purchase from the store. Therefore, you need to manage your store inventory properly.
With the help of IoT (Internet of things) and cloud-based applications, inventory management has become easier. You can learn about the product availability, ensuring that no customer goes out of your store disappointed.
To Sum It All Up
These are some strategies that you can use to attract foot traffic. Understand that providing excellent customer service should be your top priority for your brick-and-mortar store to perform efficiently and earn profits. So, take the necessary steps for store automation and brand awareness. It will surely help you run the store smoothly and effectively.