Running your company’s social media channels is a daunting task. Social media is the number one personal use of the internet for most people on any given day and is the single best way for brands to engage with their customers and potential customers.
On most social media services, it isn’t enough to have followers. The algorithms sites like Facebook use to generate the users’ news feeds require engagement. Engagement is actual interaction with your posts, rather than just scrolling past them.
Engagement Requires Interaction
If engagement requires followers to interact with your posts, what should you do to get that interaction? There are a few tried and true techniques.
One way businesses get engaged is via questions. Sharing a picture for attention with a problem that may not even be relevant to your business can get people to interact, which increases your appearance in their news feed.
A more consistent way is by creating content that is interesting and engaging, like videos. These videos often inspire likes and comments, but they also encourage you to click them to hear what they have to say, which counts as engagement. On some social media sites, video is the only way to engage.
Next Level Marketing Requires Quality Support
If you want to create engaging content on your social channels, you will need dedicated support. This may include a full-time team member, depending on your company’s size, handling things like responding to tweets and private messages to the company.
Having an employee on hand is often not enough, particularly if you want to create engaging video content. In these cases, you will want to hire experts in social media marketing. But how do you find the right company?
An excellent social media marketing agency will be able to demonstrate its expertise. They should be able to create the kind of content your company needs to reach your target demographic. There are a few questions you should ask when considering a social media marketing company.
Have You Represented a Company Like Mine?
Because each industry has different customer bases, target demographics, and market needs, It is helpful to work with some companies like yours before. Besides industry, it may be relevant to have worked with a company of similar size.
Understanding the particular needs of a company with 14 employees is different than one with 400. The marketing plan should reflect your team’s ability to assist (or not) with its execution.
If they haven’t worked with a company like yours, ask them what they know about your industry. Sometimes an outsider’s perspective helps you to understand how your customers perceive you.
What Sets You Apart?
What are the specific advantages of working with this firm? If they are going to sell your company, they should be able to sell their own. Look for ways their unique advantages work with your own, or if they might be impediments.
Show Me What You Can Do
Regardless of who they have worked with, any social media marketing agency should be able to provide you with solid examples of their work. They should also be able to demonstrate precisely what kind of skills they will be able to bring to the table for you.
An excellent social media marketing company will be able to get engagement with your ads and posts. They will help you provide content that your customer base wants to engage with so that engagement turns into a contract.