Launching a website should be the initial step in developing your business. The fact is that your website represents the first impression to your potential users. It needs to be memorable, interesting, and to attract customers. The design is more than essential. Pay attention to the color scheme and other visual moments.
1. Minimize Loading Time
It’s simple- if your site is quick, it will be better rated by Google because it’s one of the most important criteria. But, if your site is super slow, you’re going to lose your customers, time, and money. If you search for something on the Internet, you want to do it quickly without any restrictions. Keep in mind that your website’s customer or the user wants to reach you, and your job is to give them to do that fast, without waiting too much for your site to open. This could be the first impression, and if your website is not fast, it can turn people away very quickly. In this modern technology era, people don’t have much time to wait for your site to open, so pay attention to that.
2. Color Scheme and Background
Maybe you should try to combine just a few colors on your website. Use 3-5 colors, but have in mind that your website should contain contrast, and it’s on you to choose which type. Is it going to be a complementary contrast or something else? It’s just on you. Maybe you should search for something about color psychology. Shortly, this can help you with your website design; in terms of the emotions that colors evoke in people. Here is one simple example- red represents love, fire, or passion, and black is mostly the color of darkness, death, and night. People say that lime green is the easiest to work with. Also, try to combine the dark text and light background.
3. Create a Good Content
In addition to the primary things that every text must possess, such as following the topic you are writing about and being grammatically correct, there are other things you should know. Readability is an indicator of how easily people recognize phrases, words, and sentences. As we said, a combination of dark text and light background can be an essential factor that could affect readability. Also, pay attention to typography. Some of the most readable and the most popular fonts are Arial and Times New Roman. If you are a fan of new things, try some of the fonts that look handwritten.
4. Optimize Your Site for Mobile
Well, the fact is that today people are overwhelmed with their jobs, so they don’t have much free time. When they want to search for something on the Internet, mostly, they use their phones. By mobile optimization, you must think about improving your site to be acceptable to the mobile platform. The layout and design should be adjusted to fit the smaller screen of your phone.
5. Improve Your SEO
Make your SEO strategy. The point is to help your potential customers to find you easily. Yes, the design is important, but what’s the point of having a good looking website if no one can find it? So, let’s focus on that. Your primary goal is to enable people to find your website on search engines. Try to make some memorable titles and meta descriptions on your site.
Following these steps, optimizing your website will not be the problem anymore. Don’t be afraid to try something new, especially with eCommerce web design services. People are visual creatures and that visual moment is very important, but not only that matters. Do your best to balance those elements, and your website will be ready to reach new heights in the internet world.