When you have a website, one of the important things that you need to look into is your Search Engine Optimization or SEO ranking. It refers to the position of your content on the search engine results pages. If you have a number 1 ranking, this means that your web page is the first result that will appear on the search engine when people search for a particular term. And to boost rankings in search engines, particularly in Google, there are many digital marketing strategies that can help businesses and websites improve SEO rankings.
What you need is for your website to be found, increase traffic, visibility, and lead generation to be able to have a spot on the top rankings. In order to do this, there are many different steps you can take. If you are looking into improving your website’s SEO rankings, then you’ve come to the right place. Today, we are giving you tips on how to improve your site’s SEO rankings in 2021.
Focus on Your Cornerstone Content
One of the things you can do to improve your SEO rankings is to focus on your cornerstone content or your best content. Your best content should always be up to date. This means that it should be updated regularly as new information becomes available. It should also be evergreen or continues to be important to your audience over time. Cornerstone content should also be relevant and comprehensive. It means that it should speak to the needs of your audience and as well as provide an informative and thorough source on the topics that your audience is interested in.
Your cornerstone content is basically the content that you want people to see when they search for relevant keywords. It is, or they are the SEO stars of your website. Aside from making sure that your cornerstone content or contents are robust and valuable, you can also list them in your blog sidebar, which is the prime real estate for your best content. This means that no matter what your audience clicks on your website, they will always see your cornerstone content.
Improve the Loading Speed of Your Website
Did you know that the speed of your site when it loads also has a direct impact on your Google rankings? Based on a study, pages that rank at the top of the first page of Google usually load faster compared to the pages that rank on the bottom of page one. Therefore, if you want to rank higher on Google, it is essential that your site loads quickly. If you want to know how fast your website loads, you can look into Google’s PageSpeed Insights.
Some of the things that can help in making the loading speed of your site faster are by deleting unnecessary 3rd party scripts, moving to a better host, compressing the images on your site, and reducing web page file size.
Get Your Website Inside of Featured Snippets
Featured snippets are the blocks with information that appear in the search engine right below the Google Ads. They are usually above other results that are triggered by the search. These featured snippets are placed by Google to help people find useful information faster. They are also easier to read and understand. You can also profit from them by getting your content on top of other articles from your competitors.
If you are wondering how you will get your website inside those featured snippets, then there are different things you can do. One is to do keyword research. Try to find keywords that are most popular and, at the same time, keywords that have the least competition. Another way is to answer questions because most searches are based on questions that people need answers for. Try to give answers in a simple and comprehensive style. You also need to make sure that your content is valuable. You can check the competition and try to come up with better content.
Backlink Building is Still Important
In the present time, ranking depends on different factors. That’s why backlink building is not as popular as it once was, during the time when search engine rankings depended only on the number of backlinks you got. However, backlink building is still important and shouldn’t be forgotten if you want to improve your SEO rankings. It’s because it is essential in brand building and website reputation. Aside from that, backlink building is still the top factor in search engine ranking.
But before you engage in backlinking strategies, you need to do some research first and organize your findings in different categories. You can base them depending on the industry they come from, the reputation of the website linking back to you, and as well as on the traffic generated by that website.
When you have trustworthy and quality backlinks, these would help you get more exposure, more traffic, and as well as a significant boost in trust. Based on the guidelines from Google, the best way to get other sites to make high-quality, relevant links to your website is by creating unique, relevant content that can gain online popularity naturally.
This is also the reason why creating good content is essential. It’s because links are usually editorial votes that are given by choice. If other writers find your content useful and valuable, they will link to it.
Conduct a Smart Content Repurposing
Blog and website owners have to deal with content repurposing from time to time. It is the practice of discovering content that needs to be updated and republished. In other cases, these can be contents that were published on a platform that you no longer use and can be adapted to be republished on your active blog or website. This is a common practice when it comes to improving SEO rankings. But aside from editing, updating, and republishing content, there’s another way you can do content repurposing, which is by adapting your content to multiple types of media. This can also help in improving your SEO rating. For example, if you have a video blog, podcast, or you also have an infographic creation business, then it means you can do more than just publish it under the original format. If you are publishing infographics, you can get potential visitors who are looking to read a more detailed and thorough text about the topic they search for.
Make Your Website Mobile-Friendly
Another great way to improve your SEO rankings is by making your website more mobile-friendly. It’s because the average consumer spends about 5 hours a day on a mobile device, either on a smartphone or on a tablet. And more than half of the worldwide online traffic is being generated through mobile phones.
Having more than half of your audience visiting your website via mobile devices should, however, be quite appropriate to your SEO strategy. Today, success depends on how your pages will respond when accessed on smartphones and tablets. It means that when your site is accessed via mobile, it should be fast, and the content should be readable.
When you try accessing your site on mobile, and the results are not so good, then maybe its time to optimize your website to improve your SEO rankings. Make sure that your hosting service is reliable, only has the essential plugins, and has a mobile-friendly theme. It is also important to check if the visuals of your website are optimized for mobile use, as well, in terms of size, quality, and compression.
These are some of the best tips we can give on how to improve your SEO rankings in 2021. The secret is in keeping up to date with the latest trends in the industry. We hope these tips will be able to help you in making your blog or site on top of search engines.