Creating Google-approved content takes strategic planning and quite some thinking as you have to make your content work for both human beings and machines. However, with marketing and content strategies moving with the speed of light, there are numerous tricks one can apply when trying to make Google rank their content higher. It’s important to remember that content that brings value and is based on credible information will get good feedback both from Google and from readers. All SEO techniques, such as keywords and backlinking, have to look smooth and natural in any content.
More Content for the Audience
Practice suggests that Google gives a higher ranking to the pages that have more content. That is to say that an article of 2,500 words will get more views and engagement than a piece of 2000 words – all because of a higher Google ranking. When the engine sees that your page brings great value to the audience, it gives it more credibility and moves it up the “Google ladder.” If you are doing an article that gives tips on something, “the more, the better” rule applies here. The more tips you give to your readers, the more likely they will be to remember and share your content. The more people share your content – the higher ranking you will get from Google. It’s like that domino effect – one factor triggers another factor.
Making more content is not just about words. It actually has to be valuable information, practical tips, facts, statistics. What usually works well with readers are tips, strategies, tactics, ideas, ways, etc. But don’t forget that your content must also be unique and your writing style memorable. When people see what value they will get out of reading the article that is also easy and interesting to read, they will make sure to share the content more. This approach will not only bring more readership engagement but a high ranking in Google too.
Create Content People Can Trust
It’s crucial for your content to be trustworthy and taken from credible sources. When doing an article, consider interviewing some people that are relevant for your topic or at least include references to the websites that already have a high ranking and are seen as credible. For example, Forbes, BBC, The Times, etc. It’s important for Google to know that the information the search engine presents to people is true and verified, so you need to make sure Google believes what you write and sees it as valuable and, most importantly, confirmed information.
When introducing some data into your article, cite the primary source you got it from. When talking about professional views on certain issues, consider adding quotes from people who are seen as something of an authority on the subject. It’s also great to have some credible webpages incorporate backlinks to your page within their content. That way, Google will make a link between the two and see your content as credible and reliable information too.
Increase Your Organic Page Ranking
If you get the No.1 position in Google ranking on a certain topic – you’ll get 33% of the traffic. That’s because people just don’t bother going through tens of links – they usually find the information they need within the first several links. Thus, you need to work on your organic page ranking for Google to notice you. To get there, it’s reasonable to do keyword research to know what interests your target audience and to use those keywords when creating your content. That way, you will get more clicks, more traffic, and Google will recognize your website as a useful source. Google keyword planner is one of the most commonly used tools for that.
You also need to generate enough content for Google to understand what your website specializes in. To produce more articles and content fast, you can hire a writer from an academic writing platform. It’s also reasonable to optimize article titles and meta-descriptions for the search engine to easily understand what each individual page is about. Furthermore, by incorporating relevant keywords within your meta titles and meta descriptions, you will increase your traffic and website conversions.
It generally takes a lot to polish your content both for Google and real readers to enjoy it. It’s crucial to see the fine line between overdoing it and underdoing it. A solid content strategy and considerable time investment into content will secure high rankings in Google. The best thing here is that you get to experiment a lot. You can run tests and see what types of content work better for Google and your audience, and based on that, to draft new content that will eventually bring the desired conversion rates. Although it is an artificial algorithm, Google’s ranking considerably depends on how people perceive your content, so it’s important to focus not only on the technical part of your content but on the content people will actually love.