If you’re looking for a way to increase brand awareness for your business, then you should consider utilizing billboard advertising. Billboard ads are an effective form of marketing that can reach a large audience quickly and efficiently. In this blog post, we will discuss 7 incredible reasons why you should start using billboard advertising in your marketing campaigns!
What Is Billboard Advertising and How Does It Work?
Billboard advertising is a form of out-of-home (OOH) advertising that uses large, publicly displayed structures to promote businesses, products, services, or events. Billboard ads are typically located in high-traffic areas such as along highways or busy city streets.
The purpose of billboard advertising is to reach a large number of people in a short amount of time with minimal effort. Unlike other forms of marketing, billboard ads cannot be skipped, ignored, or turned off. This makes them an ideal choice for businesses looking to increase brand awareness and reach new customers.
How Much Does Billboard Advertising Cost?
The cost of billboard advertising varies depending on several factors, including the size and location of the billboard ad. Typically, larger billboards located in high-traffic areas will cost more than smaller billboards located in less trafficked areas.
The average cost per thousand impressions (CPM) for billboard advertising is $11.90, meaning that businesses will pay $11.90 for every 1000 people who see their ad. However, prices can range from as little as $0.50 CPM to over $100 CPM depending on the factors mentioned above.
What Are the Benefits of Billboard Advertising?
There are many benefits to utilizing billboard advertising in your marketing campaigns, including:
Reaches a large audience
According to the Outdoor Advertising Association of America (OAAA), 96% of Americans are reached by out-of-home (OOH) advertising each week. This means that nearly all Americans are exposed to billboard advertising every week.
Cost-effective
Billboard advertising is an affordable form of marketing, with the average CPM being just $11.90. This makes it a great option for businesses on a tight budget.
Flexible
Billboards come in a variety of sizes and shapes, so you can choose the one that best fits your needs. Additionally, they can be placed in nearly any location, giving you the flexibility to target specific demographics.
Memorable
Because billboards are large and eye-catching, they are more likely to be remembered than other forms of advertising, such as television or radio ads.
These are just a few of the many reasons why you should start using billboard advertising in your marketing campaigns. If you’re looking for an effective way to reach a large audience, then billboard advertising is the perfect solution for you!
How To Create a Billboard Ad Campaign
Now that you know the benefits of billboard advertising, you may be wondering how to create a successful billboard ad campaign. Here are a few tips to get you started:
- Define your goals. What do you want to achieve with your billboard ad campaign? Are you looking to increase brand awareness, reach new customers, or promote a new product? Once you’ve defined your goals, you can create an ad that is tailored to meet those needs.
- Research your audience. Who are you trying to reach with your billboard ad? What are their demographics? What are their interests? By understanding your target audience, you can create an ad that resonates with them and drives results.
- Keep it simple. Because billboards are large and visible from a distance, you need to make sure your message is clear and concise. Use short, easy-to-read text and avoid clutter.
- Make it eye-catching. Use bright colors and bold fonts to grab attention and create an impactful ad. This will assist your business in creating an emotional connection with the consumer.
- Brand awareness. The first and most important goal of any billboard ad campaign should be to increase brand awareness for your business. By placing your ad in a high-traffic area, you can reach a large number of people and make a lasting impression.
- Reach new customers. If you’re looking to reach new customers, then you need to make sure your ad is placed in an area that your target demographic is likely to see. For example, if you’re targeting young adults, then placing your ad near a college campus would be a good idea.
- Promote a new product. If you have a new product that you’re looking to promote, then billboard advertising is the perfect solution. By placing your ad in a high-traffic area, you can reach a large number of potential customers and generate interest in your new product.
Final Thoughts. Billboard Advertising Compared to Other Ads
By following these tips, you can create a successful billboard ad campaign that achieves your desired results. If you’re looking for an effective marketing solution, then look no further than billboard advertising.
Billboard ads are very affordable, with the average CPM being just $11.90. This is significantly lower than other forms of advertising, such as television or radio ads. Additionally, because billboards are large and visible from a distance, you can reach a large number of people with your ad campaign.
If you’re looking to increase brand awareness, reach new customers, or promote a new product, then billboard advertising is the perfect solution for you! Contact us today to learn more about how we can help you achieve your marketing goals. Thanks for reading!