Video is one of the most powerful types of communication. Businesses that do not invest in video production services are missing out on a tremendous opportunity to reach their target markets.
Corporate video production can help businesses create engaging, informative, and persuasive videos. And such content will engage potential customers and motivate them to take action.
By investing in corporate video production services, businesses can reap many benefits. These include increased brand awareness, improved customer engagement, and even higher conversion rates.
So if you’re wondering whether or not partnering with a corporate video production company, Dream Engine, is right for your business, here are 7 compelling reasons to do it right now!
Capture the viewer’s attention
You can’t go wrong with video ads.
Video content is the most dynamic form of content on today’s internet. And people love watching them! They have become one of our favourite ways to get information. You don’t have to read long articles or listen to podcasts.
If you make your videos engaging enough, viewers won’t want any other kind. They’ll just watch until an ad comes up again.
Moreover, videos often generate more engagement from viewers, which convert into sales.
Increase brand awareness
Sharing your business’s background could generate more interest in your brand. But how can you make it interesting?
The answer is simple – tell a story!
You must create videos that are both engaging and informative. Share persuasive posts on Facebook, Twitter, and other social media sites.
It is true that most viewers will only watch for seconds before looking away from their screens. However, they’ll keep watching if something engaging happens within those few moments. This may include seeing new products come onto a sale.
A good way of doing this would be through storytelling video adverts. Doing so will give prospective customers everything about your brand.
Better SEO ranking
In the age of the internet, search engine rankings are more important than ever.
If you want your site to rank high on Google, then it needs good content that will keep visitors on-site for longer periods. And that means videos!
Well-made video ads can help improve rankings with minimal effort. All they need is an optimised title/descriptions combo. And maybe some extra tags related specifically to SEO (like backlinks).
Moreover, include a well-thought-out call-to-action. The voice-over will lead viewers straight toward your intended landing page. And if it’s well-made with high-quality content, then these conversions are likely just what you’re looking for.
Nowadays, people spend the majority of their time watching videos on mobile phones. Whether they’re out and about or sitting idle, they are glued to their smartphones.
Sneaking your corporate video into a user’s feed could be an excellent marketing move for your business. This will impact prospective customers better compared to typical ads while scrolling through one’s social media newsfeed.
Get more shares on social media platforms
Video ads are more than just a promotion tool. They can be crafted to stir emotions in viewers. This results in higher chances for shares on social media platforms like Facebook and Instagram.
Print ads don’t have this ability. They’re not created from an emotional standpoint.
But video content does offer something different. It helps promote your brand name or product line. Best of all, it increases internet traffic.
Build trust through customer reviews
Promotional videos are an excellent marketing tool for showcasing customer testimonials.
Feedback from buyers themselves will help build trust. It will also attract a more extensive clientele. They’re expressing how satisfied buyers feel about purchasing your products/services.
Get a promising return on investment
When you’re looking for a way to promote your business, video marketing is one of the most promising options.
Businesses who have tried this say that it received great returns on investment. It was well worth any costs involved in production or distribution.
All small businesses need now are brilliant ideas about what types of commercial videos to create. That way, customers will be interested enough in them once watched.
Remember, though, content matters more than quality here. Viewers can always fast forward through poor videography. They won’t even realise how many seconds were skipped over. And they’ll simply press play again after every 5 minutes.
Corporate video production services are a must for businesses in the modern age. The world is increasingly digital. And customers expect to be able to find information about products and services online.
A well-made corporate video can showcase your company in the best possible light. It highlights what makes you unique. It also demonstrates why customers should choose your business over others.
Corporate videos can be used on your website and social media channels. They can even become your email marketing campaigns. They offer a versatile marketing strategy to reach potential and existing customers.
In a world where first impressions count, working with video production companies is a smart move. They can help you make great video content that converts.