It is no secret that San Diego service providers work in a highly competitive environment. Take home service contractors like HVAC technicians, plumbers, and roofers. Their digital marketing lifeline is Google’s local 3-pack. It could be responsible for generating the majority of their high-intent leads.
Consider a homeowner in Clairemont dealing with a burst pipe. Or perhaps a restaurant in Little Italy loses its AC and needs help before opening for the day. Both are going to search hyper-locally to find a contractor within a very close distance. Both need service right away.
A local SEO specialist in San Diego explains that a lot of local businesses struggle to rank on 3-pack map searches. But it’s not because they are poor service providers. It is because they lack the knowledge and skill to properly cultivate local SEO in San Diego neighborhoods (pixsansolutions.com/services/local-search-engine-optimization). But that’s why companies like Pixsan exist.
3 Common Map Pack Mistakes
You operate a local San Diego business that’s doing a great job. Your customers love your products, services, and attention to detail. And yet you don’t seem to be growing. Your SEO strategy doesn’t seem to be converting into paying customers. What is going on? You could be making any one of these common Map Pack mistakes:
1. Inconsistent NAP Data
Your company’s name, address, and phone (NAP) are critical to search engine algorithms trying to properly rank your website. And because Google’s 3-pack algorithm relies so heavily on NAP data, it is expected that such data will be consistent across all online locations. Inconsistent NAP data confuses web crawlers. It could be hurting your company’s local search ranking.
2. Neglecting Your Google Business Profile
If you have never created a Google Business Profile, do so. If you already have one, make sure to maintain it. Neglecting your profile significantly reduces the likelihood that your site will show up in the local 3-pack listing.
3. A Passive Approach to Customer Reviews
Local reviews and testimonials impress Google search algorithms. But if your company’s approach to asking for reviews is passive, you are not maximizing one of the best tools you have for dominating local search. Meanwhile, your competitors are racking up both positive reviews and higher rankings.
How to Fix Your Google Map Presence
Google’s local 3-pack is always accompanied by a map. Google shows the top three businesses on the map based on proximity, prominence, and relevance. If your business is not showing up in local searches, it’s likely because of one of these three factors. Pixsan recommends the following strategies:
- Audit and clean up your citations
- Automate review acquisition
- Publish weekly to your business profile
- Add local schema to your website
Where review acquisition is concerned, your company can automate a post-service workflow using something like email or standard SMS texting. The idea is to follow up with customers a few days after service, asking them to post a review.
As far as adding local schema to your website, that’s a task requiring at least basic coding skills. If no one on your team knows how to do it, it is worth hiring a digital marketing partner to help.
Success Is Never Accidental
Local SEO services in San Diego are designed to help businesses from the downtown corridor all the way to East County make the most of online search. If you’ve been struggling with local SEO but don’t want to invest in professional services, remember this one thing: success is never accidental. You either make your own success, or you stand back and watch as competitors blow by you.