If you are interested in marketing and have chosen digital marketing as your specialty, then there’s no better place than the city of Chicago. Here you can find some of the best professionals from numerous fields of digital marketing, all clamoring for your attention.
Why hire a digital marketing agency at all?
Digital marketing has quickly become a necessity for businesses in the past 10 to 15 years. This is because of how much digital commerce dominates our lives these days, no matter what industry you are involved with.
Even if your company doesn’t own its own eCommerce site (or even need an online presence), it needs to have some sort of social media accounts such as Facebook or Twitter that will allow people who come across your page from search engines to see updates on new products/services offered without having to visit a different website first. Such an interconnected world makes the need for digital marketing agency services even greater today than it was in decades past.
What Is Digital Marketing?
You’ve probably heard – or maybe even said yourself that marketing is moving to the digital world. But what does it really mean, and how can your business use this new field of opportunity for growth? According to the MA Team Agency, here’s a quick breakdown of different types of digital marketing for any company looking at ways to reach customers in a whole new way:
1. Search Engine Optimization (SEO)
SEO focuses on getting traffic from search engines like Google by making sure text descriptions about products are visible when people look up keywords related to those items. Text links also play an important part here because if they’re placed strategically throughout other websites around the web then more potential buyers will see them as well!
2. Social Media
Social media is an integral part of a digital marketing strategy. When someone searches for or visits your website, they will notice if there are no recent posts. This conveys inactivity which should raise questions about whether this company knows what they are doing and how others perceive them as well.
3. Pay-Per-Click (PPC)
Pay per click is when a business pays to have their advertisement show up in the search engine results for certain keywords. When someone clicks on this ad, they will be taken directly to the website that paid for it and not just shown as an organic result of what was searched.
4. Content Marketing
In today’s world, we are constantly bombarded by advertisements. There is a never-ending stream on our television screens, ads in magazines and newspapers. Sometimes it’s overwhelming. Therefore, content is especially important for people who want something more tangible than an image or logo left with them after they have been marketed too intensely for one product.
You may think this is a secondary marketing technique, but it is still one of the most effective ways to promote your business. When it comes to email marketing ROI, every time you spend, a dollar, there are $42 new generated.
What digital marketing agency services do I need?
Now you are probably wondering what type of digital marketing agency services are right for your company. We’re going to give you a few pointers on how to choose the best one based on where you are in your business journey:
If you have just started out and need help with getting customers, then focus more time specifically on Search engine optimization (SEO), content creation, social media management & advertising (Inbound Marketing). These types of online campaigns will work towards generating leads so that customer acquisition costs less money over time – they may even be free!
Or do you want traffic from potential new clients? Then Hire a Digital Marketing Agency in Chicago to do some paid search ads or SEO – these tactics get people searching for keywords associated with whatever it is that they sell.
How much does it cost to Hire a Digital Marketing Agency in Chicago?
Cost to hire a digital marketing agency in Chicago can vary depending on the size, specialty, and location of the company. However, here is an approximate breakdown:
- The typical range for small agencies would be anywhere from $5-15k per month or up until you reach a plateau where your budget will not go any higher.
- Medium-sized internet marketing agencies are in that ballpark too with fees usually ranging between $10-$25K monthly, but again, this depends heavily on what they deliver because there’s always room for customization.
- On the other hand, most large corporations prefer cookie cutter solutions – which is what you’d call ‘standardized.’ But here you get a full service digital marketing agency with technical SEO, research, and content all in one, which could go up to $120,000 – $150,000.
How can I find the best digital marketing agency to help me with my digital marketing needs?
There are so many internet marketing agencies out there that all offer different things – some specialize in one specific area while others may commit to completely redesigning your entire brand. So how will you know if they’re a good fit for what you need? You should ask these three questions before making any decisions:
- What does their specialty entail?
- Are they full-service or specialized only towards a certain niche?
- How much money should I expect them to charge monthly/yearly?
If budgeting isn’t really something you’re concerned about, then you want to make sure that the agency is really committed to giving you the best results for your clientele. On the other hand, if budgeting is a concern it might be worth the wait and research to find an agency with a lower rate.
All in all, digital marketing reaches out to people and potential consumers by using different techniques like storytelling, which doesn’t only serve to share information but also to build trust between customer and company.
At MA TEAM Agency, we pride ourselves on being able to deliver a marketing message that will capture the interest of our audience using these techniques and many more. We never shy away from something new or challenging and we always aim high. It’s this attitude that has allowed us to produce amazing results for our clients.