Quote: “Love is the ultimate outlaw. It just won’t adhere to any rules. The most any of us can do is sign on as its accomplice.” ~ Tom Robbins
Motto: Rules are made to be broken.
Driving desire: revenge or revolution
Goal: to overturn what isn’t working
Greatest fear: to be powerless or ineffectual
Strategy: disrupt, destroy, or shock
Weakness: crossing over to the dark side, crime
Talent: outrageousness, radical freedom
Also known as: rebel, revolutionary, wild man, the misfit, or iconoclast
Outlaw archetypes in the wild:
- appeal to customers or employees who feel disenfranchised from society
- help retain values that are threatened by emerging ones
- pave the way for revolutionary new attitudes
- low to moderate pricing
- break with industry conventions
Archetype examples: Harley-Davidson, Apple