When you think about a few of the most popular companies in the world, like Apple, Google, Coca-Cola, and Nike, the first thing that will immediately come to your mind is their logo. Logos are what can make or break a business, as they are usually the ones that make the companies memorable for consumers while also making them stand out in the industry they belong in. However, there are also other benefits to creating a logo than just making your brand stand out. Here are several reasons why a logo is important for your business.
Creates an Identity for Your Brand
The logo you create will determine the overall design theme of your brand. If you create a logo that primarily has red and white colors, then the packaging for the products you sell or ads you put online and on billboards would have those colors as well. Because of the influence that the logo has on the designs of your products, your ads, and your marketing materials, it actually creates the identity of your brand. You must stick to the overall theme determined by your logo and also focus on having a brand archetype so that consumers will have a sense of familiarity with your brand.
Grabs the Attention of Consumers
A great logo will surely be eye-catching for consumers that will see it on ads, and if the logo is able to catch the attention of consumers, then there is a high chance that it can also attract them to buy products from your store or sign up for your services. According to most experts, companies would typically have only two seconds to convince consumers to buy their products, and the best way for them to be attracted to your brand for only a short period of time is to have an eye-catching logo. There is a saying that you shouldn’t really judge a book by its cover, but that doesn’t really apply to marketing, so you really have to make your brand presentable at first glance by having a good logo.
Makes Your Brand Memorable
People would often stick to the products that they are familiar with, which is the reason why some of the most popular brands of the worldlike Target (see our Target logo history article to know more) still have a loyal consumer base since the people that constantly buy the products that they make would rather stick to the comfort of familiarity. Part of that brand familiarity is the logo that needs to be memorable in order for the consumers to remember the products that they want to buy again because of their quality. In order to make the logo memorable, it must be pleasing to the eyes while also being simple enough for it to be remembered easily. A great example of a memorable logo is Apple’s bitten apple logo that simple and easy to recognize since it only shows a silhouette of an apple in white. Most people that wanted to buy your products again would often forget the name of your brand, but a memorable logo would make it easier for them to find your products in stores.
Can Make a Good First Impression
As previously mentioned, the attention span of consumers to know whether or not your brand is good is only two seconds, so making a great and memorable logo would make a good first impression for them. In addition, the design of your logo would also determine what the consumers will think you are selling. For example, if you have a brand logo that incorporates various vegetables, then consumers would immediately think that you are selling vegetables. It is important that you should associate or connect your logo with the products you are selling so that there wouldn’t be any misunderstandings between you and the consumer.
Makes You Stand Out Among the Rest
Having a generic logo or having no logo at all will just make you appear as a tiny dot in the business industry, so you would have to create a beautiful, eye-catching, and unforgettable logo that will make you stand out above the rest of your competition. Furthermore, you should also make a logo that doesn’t look like your competitors’ logos, which means that if they primarily have red, blue, or yellow-based logos, you should make your logo have a different color if it is applicable.
Promotes Brand Loyalty
A brand can be attractive to consumers if it has high-quality products, but it can also attract them to the brand if it has a great-looking logo. By making the consumers like your products and your logo, you will keep them coming back for more. The repeat purchases create brand loyalty, which allows you to gain more customers rather than lose more. If your regular customers have already become familiar with your products and your logo, you shouldn’t change them and take them out of your product lineup.