Learn About the Spalding Logo and its Brand

Spalding is a well-known sports equipment brand that has been around for over a century, based in the United States. Albert Spalding founded the company as a baseball producer in Chicago in 1876 and is presently headquartered in Bowling Green, Kentucky. Its subsidiary, Dudley Sports, sells softballs. 

Spalding has a long history of manufacturing sporting goods, including football, soccer, volleyball, tennis, and golf balls. Spalding was also an aftermarket vehicle wheel designer for a short time in the 1980s.

In this article, we will take a closer look at the history of Spalding and its logo.



Albert Spalding created the company in 1876 while pitching for and managing the Chicago White Stockings, an early professional baseball team in Chicago. Spalding saw an opportunity to create high-quality sporting goods and equipment, and he seized it. The company standardized early baseballs and produced the modern baseball bat derived from the cricket bat. Spalding purchased rival sporting goods businesses Wright & Ditson, and A. J. Reach in 1892.

In 1893, A.G. Spalding & Brothers bought the Lamb Knitting Machine Company of Chicopee Falls, Massachusetts, to integrate its ice skate and gymnasium goods facilities. Since 1890, Lamb had been performing a contract for Spalding to manufacture the Credenda bicycle wheel, and Spalding chose Chicopee because it was the home of the Overman Wheel Company.

From 1892-1896, the National League adopted the Spalding “League Ball”, and the American Association of Professional Base Ball Clubs used it. It was sold for $1.50 in 1896 by A. G. Spalding & Bros., Chicago, New York, and Philadelphia. Bicycle production continued at the Chicopee plant until the late nineteenth century when A.G. Ben Spalding sold its bicycle division to the American Bicycle Company, a large trust.

By 1900, Spalding had begun offering boxing bags, dumbbells, and Indian clubs for sale. Spalding sold a wide range of sports-related things throughout 1916, including clothes, barbells, golf clubs, fencing blades and foils, guy robes, pulleys and weights, measuring tapes, rowing machines, track equipment, and whistles.

During WWII, the company formed the New England Small Arms Corporation with five other companies to manufacture M1918 Browning Automatic Rifles. He also made components for the “toothpick” capacitors used with the VT proximity fuse as a subcontractor to Sprague Electric Company.

Through the 1976 season, Spalding manufactured the official game pucks for the National Hockey League, the “Spaldeen” high-bounce rubber ball, and the official ball of the Major Leagues. The official ball has been made by Rawlings since 1977.

Spalding designed the “Message” series of aftermarket vehicle wheels in collaboration with the Toyo Rubber Company of Japan beginning in 1981. One of these wheels, the Message II, was characterized by the firm as resembling a “steam locomotive piston” and earned awards from magazines such as Motorfan Magazine for best spoke-type wheel and reader’s overall choice. It is known that Spalding wheels were produced until at least 1986.

Spalding was acquired by the Russell Corporation in 2003, except for its golf operations which included the Top-Flite, Ben Hogan, and Strata brands, which were then purchased by the Callaway Golf Company later that year.



Spalding invented basketball in 1894, based on the design of a baseball, and is now a significant manufacturer. Spalding was the National Basketball Association’s official ball supplier from 1983 to 2021 when the league reunited with Wilson after 37 years.

The American Football League’s ball, the J5V (or J5-V), was created by Spalding and was 14 in (0.64 cm) smaller and 14 in (0.64 cm) longer than the NFL football, “The Duke” by Wilson, before the AFL and NFL merger.

The Horween Leather Company supplied leather to Spalding for those balls; the company served as the official ball of the Arena Football League, an indoor American football league, until its 2019 closure.

With the signing of tennis player Pancho Gonzales to an exclusive endorsement contract in 1951, the brand became one of the first to use famous athletes to promote its goods.

For the 2006–2007 NBA season, Spalding and the NBA announced they would manufacture a new NBA Official Game Ball featuring interlocking pieces made of synthetic leather rather than genuine leather. Many NBA players claimed that the new composite ball sliced their fingers after usage, became incredibly slick after use, wouldn’t bounce as high, and bounced oddly against the rim and backboard. As a result, on January 1, 2007, the NBA switched back to the original leather balls with the traditional eight-panel layout.

Sports enthusiasts widely consider basketball to be among the most popular sports globally. Its popularity can be attributed to its sheer enjoyment to players. Here is a comprehensive guide to the art of selecting the perfect basketball.



The Spalding logo is an iconic symbol that has become synonymous with the game of basketball. The logo features a stylized image of a basketball player dribbling a ball. The player is shown in profile, with one hand holding the ball and the other hand extended out to the side. The logo is usually printed in black or white, although it can also be found in different colors.

The Spalding logo has gone through several iterations over the years. The earliest versions of the logo were relatively simple, featuring just the company name and a basic image of a baseball or basketball. Over time, the logo became more stylized and sophisticated, incorporating more detailed images and typography.

In the early 2000s, Spalding updated its logo to incorporate a more modern, dynamic basketball player image. The new logo featured a player in mid-dunk with the ball extended out in front of him. This logo was designed to convey a sense of energy and excitement, reflecting the fast-paced nature of the game of basketball.


Spalding is a brand that has been around for over a century, and its logo is an iconic symbol that has become synonymous with the game of basketball. The Spalding logo has undergone several iterations over the years but has always remained true to its commitment to quality and innovation. Whether you’re a professional athlete or a casual fan, the Spalding logo is a symbol of excellence in the world of sports.